Industry challenges egregious disease-state related claims made by Internet purveyor of supplements
NEW YORK — The National Advertising Division on Tuesday recommended that Nature’s Answer discontinue a wide range of Internet advertising claims for “Bio-Strath,” including claims that the supplement benefits children with ADD/ADHD, pregnant women, people recovering from cancer treatments, people with dementia and people with diabetes.
Nature’s Answer agreed to comply.
Though the advertiser “submitted a variety of clinical studies testing the efficacy of Bio-Strath supplements and elixir on a variety of health parameters,” NAD noted concerns with the methodology of the studies. “Clinically proven claims are a promise that there is scientific evidence that proves or ‘establishes’ the truth of an advertiser’s claims and literally speaks to the testing of the product in terms of its claimed efficacy,” NAD noted in its decision. “There is an implied promise that the clinical testing was grounded in sound scientific methodology and yielded consumer relevant results.”
Bio-Strath is a proprietary herbal blend of angelica root, lemon balm leaf, basil aerial parts, chamomile flower, cinnamon bark, caraway seed, elder flower, fennel seed, horseradish root, hyssop leaf, lavender flower, parsley aerial parts, peppermint leaf, sage leaf and thyme aerial parts. Bio-Strath contains minerals and trace elements, amino acids, vitamins and what the advertiser describes as “building substances.” Bio-Strath also contains saccharomyces cerevisiae, commonly known as baker’s yeast, which the advertiser seems to credit for most of the rejuvenating and health properties of Bio-Strath.
NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. As part of NAD’s initiative with the Council for Responsible Nutrition to expand NAD review of advertising claims for dietary supplements, CRN challenged certain advertising claims made by Nature’s Answer for Bio-Strath.
Hero Nutritionals launches two sugar-free gummy vites for kids
SAN CLEMENTE, Calif. — Hero Nutritionals on Wednesday introduced two sugar-free vitamins to its Yummi Bears line that are naturally sweetened with lo han fruit and inulin fiber.
“Overall the gummy vitamin category is up by 19% year over year, with the new sugar-free trend emerging," stated Claire Polson, national sales and marketing manager for Hero Nutritionals. “Additionally, the supplement alternative sweetener category grew by 10%, with the children’s multivitamin category driving it at 23% growth as compared to 2011.”
Yummi Bears Sugar Free Multi-Vitamin & Mineral, retailing at a suggested $19.99, is formulated with 16 vitamins, minerals and nutrients, including antioxidants A, C and E, and B-complex. And the Yummi Bears Sugar Free Vitamin D3, retailing at a suggested $16.99, is formulated with a high-potency formula that supports calcium absorption to build healthy bones and teeth.
CADCA, CHPA honors Bucks County, Pa., with Dose of Prevention award
WASHINGTON — The Community Anti-Drug Coalitions of America and the Consumer Healthcare Products Association on Tuesday joined forces to honor the Bucks County, Pa.-based Bucks Promise for Youth and Communities with this year’s Dose of Prevention award. This award recognizes community-based organizations that have implemented successful initiatives to raise awareness of the dangers of prescription drug abuse and OTC cough medicine abuse.
“While prescription and over-the-counter medicines are safe and necessary for many people, too many teens are abusing these drugs to get high," stated Gen. Arthur Dean, CADCA chairman and CEO. "That’s why we’re glad to recognize Bucks Promise for Youth and Communities, which is utilizing a comprehensive approach to educate and address medicine abuse in their community.”
According to the "2012 Monitoring the Future Survey," 3% of eighth-graders, 4.7% of 10th-graders and 5.6% of 12th-graders have abused OTC cough medicines containing the active ingredient dextromethorphan to get high over the past year. Teens report getting many of these medicines from home medicine cabinets and mistakenly believe that abusing them is “safer” than other drugs.
The survey also found that 21.2% of 12th-graders indicated using at least one prescription drug in their lifetime, without a doctor’s orders, while 14.8% indicated such use in the past year.
The Bucks Promise for Youth and Communities exemplifies the spirit of CADCA’s Dose of Prevention Award for its comprehensive approach to help raise awareness of the abuse of medicines in their community. They held a medicine take-back event to allow local residents to drop off unused, unwanted and expired medications and to educate the community about the dangers of medicine abuse. The group also held a town hall meeting to spur community discussions about medicine abuse and placed lock boxes throughout the county to allow for disposal of prescription medicines year round. Bucks Promise also worked with youth leaders to distribute nearly 8,000 brochures about the dangers of OTC cough medicine abuse to school nurses, school counselors and physical education teachers in schools throughout the county.
“Parents have the power to prevent OTC cough medicine abuse, and that prevention begins with educating parents and communities about this problem," said Scott Melville, CHPA president and CEO. "The efforts of the Bucks Promise for Youth and Communities demonstrate how local coalitions drive awareness, and we applaud their effort to bring this issue to the forefront in their community."
The group will receive its award on Feb. 7 during CADCA’s 23rd Annual National Leadership Forum, taking place Feb. 4 to 7, 2013, at the Gaylord National Hotel and Convention Center in National Harbor, Md.