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Indie Candy gears up for Easter with allergen-free options

BY Allison Cerra

BIRMINGHAM, Ala. — Indie Candy is taking on Easter with its new allergen-free Easter candy line.

Indie Candy’s 2011 Easter line includes Easter bunnies, Easter eggs, spring flowers and carrots collections.

For its Easter bunnies line, Indie Candy has introduced such varieties as gummies in key lime, watermelon and pineapple flavors; a chocolate Funny Bunny face lollipop; a chocolate Peter Rabbit full-body bunny lollipop; and a solid chocolate free-standing bunny in a gold box.

The Easter eggs collection includes gummies in key lime, watermelon and pineapple flavors, as well as hard-candy lollipops in mango, key lime and watermelon flavors.

The spring flowers collection features hard-candy lollipops in pineapple, key lime and watermelon flavors, and the carrots variety includes an orange-flavored hard-candy lollipop.

Indie Candy’s products can be purchased online and at Whole Foods locations throughout the Southeast.

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Maxwell House Haggadah gets makeover in time for Passover

BY Allison Cerra

TARRYTOWN, N.Y. — The Maxwell House Haggadah is sprucing up its appearance.

The Haggadah is a sacred text used during the Seder, a sacred holiday meal celebrated by Jewish families during the Passover holiday. The coffee brand noted that the English and Hebrew texts no longer are on opposing columns of the same page, but now are on opposite pages, allowing for easier and clearer reading in both languages.

Passover is celebrating during the month of April.

"Consumers have been inviting Maxwell House to their Seder tables for nearly 80 years," said Becky McAninch, senior brand manager of Maxwell House coffee. "As a brand, it’s a relationship we cherish. It’s our hope this new Haggadah will become as much an integral part of the holiday as the previous editions have been."

The new Maxwell House Haggadah now is available at select supermarkets throughout the United States and, as always, is free with the purchase of any Maxwell House coffee product.

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Samuel Adams introduces variety pack of contest-winning beers

BY Allison Cerra

BOSTON — Beers that were highlighted in Samuel Adams’ annual homebrew contest last year now are available in a six-pack.

The company said that the 2011 Samuel Adams LongShot American Homebrew Contest – Category 23 Variety six-pack has hit store shelves. The variety pack includes two bottles each of Richard Roper’s Friar Hop Ale, Rodney Kibzey’s Blackened Hops and Caitlin DeClercq’s Honey B’s Lavender Wheat, which all were named winners in Samuel Adams LongShot American Homebrew Contest in 2010.

The 2011 Samuel Adams LongShot American Homebrew Contest – Category 23 Variety six-pack is available nationwide in select retail stores beginning in late March for a suggested retail price of $9.99.

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