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InBev makes $46.3 billion offer to buy Anheuser-Busch

BY Alaric DeArment

NEW YORK When Molson Coors Brewing and SABMiller announced plans to merge U.S. operations under the name MillerCoors, analysts expected pressure on Anheuser-Busch to enter a similar partnership with InBev.

Instead, InBev wants to buy Anheuser-Busch.

InBev announced Wednesday that it would pay $46.3 billion to buy the second largest brewing company in the world and the largest in the U.S., at $65 per share. The acquisition would push the company to No. 1 worldwide.

The board of directors at the St. Louis-based maker of Budweiser and Michelob beers said that it would carefully evaluate the proposal.

Based in Leuven, Belgium, InBev, which was formed through a merger of Belgium’s Interbrew and Brazil’s AmBev, makes Stella Artois and Beck’s beers. Its roots date back to 1366, when Leuven’s Den Horen brewing enterprise began making beer.

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Dr Pepper Snapple introduces Venom energy drink

BY Alaric DeArment

PLANO, Texas Stores with shelves already crowded with soft drinks will soon have to make room for another member of the energy-drink kingdom, this one from Dr Pepper Snapple Group, which announced the new drink Tuesday.

Venom, available in regular Black Mamba and low-carbohydrate and low-calorie Mojave Rattler, will be available in 16.9-ounce aluminum bottles for around $2.29. It will include ingredients common to energy drinks such as caffeine, guarana, taurine, l-carnitine and ginseng.

Dr Pepper Snapple Group markets beverages throughout North America. In addition to Dr Pepper and Snapple, its brands include 7Up, A&W, RC Cola, Yoo-Hoo, Canada Dry and Schweppes.

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M&Ms and NASCAR search for most colorful fan

BY Alaric DeArment

HACKETTSTOWN, N.J. M&Ms Racing and NASCAR announced Monday that they would reintroduce “The Most Colorful Fan of NASCAR” contest, between June 8 and Oct. 11.

The contest allows NASCAR fans to upload their most eye-catching photos to NASCAR.com. Each week will have winners who receive NASCAR-themed prizes. Five finalists will win trips to the Ford 400 in Homestead, Fla., in November and $100 gift cards for The Home Depot. The final winner will receive a VIP trip for two to the Richard Petty Driving Experience and a Tissot wristwatch.

M&Ms, a brand of Mars North America, has been involved with NASCAR for 18 years. Headquartered in Mount Olive, N.J., Mars has annual sales of more than $7 billion.

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