Improving business performance
Sam Duncan, Supervalu president and CEO, had a challenging year in 2014, but the chain managed to improve business performance after several years of declining revenues and market capitalization. “We passed an important milestone this quarter delivering positive sales increases in all three of our business segments for the first time in many years,” Duncan said in a statement issued in January 2015.
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The company operates retail supermarkets under five banners — Cub Foods, Shoppers Food & Pharmacy, Shop ’n Save, Farm Fresh and Hornbacher’s — across seven states and Washington, D.C.
Supervalu repositioned its Wild Harvest private-label brand in early 2015 with a new logo and packaging graphics, and is supporting the new look with a fully integrated marketing campaign, “Eat Free. Go Wild.” New packaging will include “free from” messaging that addresses consumers’ desire for clearer ingredient labeling. The company plans to extend product offerings under the brand with more than 200 new products planned for 2015.
In its pharmacy departments, the company is committed to providing clinical programs and positive patient experiences within convenient supermarket locations.
“We continue to focus on assisting our diabetic customers in managing their disease while focusing on improving compliance with all of our customers,” said Luke Friedrich, a spokesman for the company. Stores offer personalized clinical services to help manage diabetes, diabetic education in a classroom setting and grocery store tours focused on diabetes.
Friedrich said that the company had a strong year in pharmacy. “We developed an HRME pilot with a local managed care provider, opened our first in-store clinic and administered a record number of adult immunizations,” he said.
Offering world-class pharmacy service
Raley’s celebrated its 80th year in business and lived up to its reputation as one of the best pharmacies in the western United States. The chain was recognized in 2014 by Consumer Reports in the magazine’s top pharmacies and drug stores list, which ranked pharmacies of all sizes on a variety of consumer experiences.
(Click here to view the full report.)
Raley’s VP of pharmacy Lee Worthy said the company was proud to earn a place on the list and continues to work hard to keep its customers happy and healthy. “Raley’s takes great pride in world-class service, and infusing our customers’ lives with health-and-wellness,” he said. “Our remodeled locations feature a patient care area designed for a private, professional location for consultations, as well as performing procedures in our pharmacies.”
After announcing that the chain was removing tobacco products from its stores in early 2015, Raley’s expanded its smoking cessation offerings in its pharmacy department. Citing a “very strong correlation between tobacco use and many serious health issues,” the chain said that the decision to no longer sell tobacco products “is a part our continuing effort to raise awareness about health-and-wellness.”
Worthy said that in addition to traditional medical offerings at its pharmacy, the chain continues to add natural offerings and alternative supplement options for its customers.
The chain also has a thriving compounding business, including hormone replacement therapies; special dosing for the young, elderly or pets; and alternative delivery for patients who can’t tolerate oral medications.
In March 2015, Raley’s became the first retailer in the United States to roll out a new, environmentally friendly food safety program. The program, called Ecolab, focuses on simplifying food safety processes to ensure proper cleaning and delivering operational savings through the use of less labor, water, energy and waste.
Raley’s operates stores under the Raley’s Superstores, Bel Air Markets, Nob Hill Foods and Food Source banners.
Bolstering compliance efforts
Kinney Drugs, the New York and Vermont drug store division of KPH Healthcare Services Inc., continues to roll out innovative health programs.
This summer, Kinney partnered with the American Cancer Society and Upstate Cancer Center for a free colorectal cancer screening kit initiative at 77 of its New York locations. Free screening kits were available for customers ages 50 years or older to complete in their own home and mail directly to Upstate Cancer Center.
And last year, Kinney launched EZSync, a tool to synchronize prescription refills. “Compliance is supported by convenience, and it’s easy for people to be noncompliant when their prescriptions are on different schedules and individual refills are scattered throughout the month,” said David Adsit, director of pharmacy services at Kinney Drugs. “With EZSync, our pharmacists can help their patients better manage their medications.”
This new tool complements such existing services as ReadyScripts automatic refills; EZRefill, the mobile, online and phone-in refill service; free prescription delivery; and immunizations.
The chain’s new HeartSmart Club helps patients manage their blood pressure with a Smart Card that stores and tracks blood pressure readings, a Heart Health Report Card and pharmacist consultation, a monthly newsletter with heart healthy tips and recipes, and exclusive savings on heart healthy products.
Kinney also operates a Healthy You Wellness Center at one of its Syracuse locations. Opened in partnership with Pulmonary Health Physicians, PC and Franciscan Companies, the Wellness Center is staffed with specialists from Pulmonary Health Physicians and focuses on disease state management and immediate care for specific health concerns. With Franciscan Companies, Kinney created an Online Home Health Store that offers online shopping and in-home delivery for home medical and respiratory equipment.