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Imagine That to deliver on-the-go health experience

BY Ryan Chavis

NEW YORK — Imagine That, a newcomer to the food and beverage industry, is launching a line of shelf-stable beverages that provide the same "goodness" as whole fruits and vegetables, according to the company. Each single-serve beverage contains a whole day's worth of vegetables and fruits.
 
Imagine That is made using a new process that dries whole fruits, vegetables and vegetable juices into a powder that retains most nutrients, as well as aroma and color, the company said. The powder then blends seamlessly with water for a smooth taste.
 
"We set out to help consumers thrive by providing great taste, tremendous value, and high nutrition integrity in an unforgettable way," said a company spokesperson. 
 
Imagine That will retail for $4.00 and will be available in six flavors: Mixed Berry, Cherry Lemon, Strawberry Banana, Peach Mango, Creamy Orange and Chocolate Cherry. Beginning Nov. 1, the company will offer free 1-oz. sample shots exclusively at DrinkImagine.com. A national retail debut is expected in the first quarter of 2015.
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Colgate sees organic sales growth in all operating divisions in Q3

BY Antoinette Alexander

NEW YORK — Colgate reported on Friday worldwide net sales of $4.38 billion in the third quarter, a decrease of 0.5% versus third quarter 2013, as organic sales grew 3.5%.

Including charges, net income and diluted earnings per share in third quarter 2014 were $542 million and 59 cents, respectively. Net income and diluted earnings per share in third quarter 2013 were $656 million and 70 cents, respectively, including charges.

Excluding the above-noted items in both periods, net income in third quarter 2014 was $701 million, an increase of 3% versus third quarter 2013, and diluted earnings per share in third quarter 2014 was 76 cents, an increase of 4% versus third quarter 2013.

In North America, which accounts for 18% of company sales, sales increased 2% during the quarter. Organic sales increased 2.5%.

In the United States, new product launches are contributing to volume growth. Market share gains year to date were seen in manual toothbrushes, mouthwash, liquid cleaners and fabric conditioners, the company stated. In toothpaste, Colgate Enamel Health, Colgate Optic White, Colgate Optic White Platinum Whiten & Protect, Colgate MaxFresh Cool Scrub, Colgate Sensitive SmartFoam and Tom’s of Maine toothpastes had strong sales during the quarter.

In manual toothbrushes, Colgate’s market share in that category reached a record 40.8% year to date, up 2.4 share points versus the year ago period, the company stated. The increase was driven by strong sales of Colgate Optic White Toothbrush + Built-In Whitening Pen, Colgate 360° Enamel Health, Colgate 360° Optic White, Colgate 360° Total Advanced Floss-Tip bristles and Colgate Slim Soft manual toothbrushes, according to Colgate.

Successful products driving volume growth in the United States in other categories include Colgate Total Lasting White, Colgate Total Advanced Pro-Shield, Colgate Optic White and Colgate Kids mouthwashes, Fabuloso Fiesta Orange liquid cleaner and Suavitel Fast Dry fabric conditioner, the company noted.

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GM Pharmaceuticals launches regionally centric line of allergy and cold products in Texas

BY Michael Johnsen

ARLINGTON, Texas — GM Pharmaceuticals on Wednesday announced the launch of TexaClear, a new liquid allergy, sinus, cough-cold and flu line, made by Texans for Texans. The TexaClear line will hit the shelves of H-E-B stores on Nov. 10. 
 
According to the company, every year Texans suffer from what is commonly known as “Cedar Fever.” Despite its name, “Cedar Fever” is actually caused by the pollen of ashe juniper, a small evergreen tree that is located in Central Texas anywhere between the Red River and the Rio Grande. 
 
Right in time for the peak of Texas allergy season, TexaClear has the only liquid anti-inflammatory pain reliever for sinus, cough-cold and flu symptoms. The line includes TexaClear Allergy Relief, Sinus Relief and Cough, Cold and Flu Relief for both daytime and nighttime. 
 
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