HEALTH

Ilex’s portfolio grows with St. Joseph’s brand acquisition

BY Michael Johnsen

BALTIMORE — Ilex Consumer Products Group on Thursday acquired the St. Joseph brand from McNeil-PPC, the company announced.

Ilex’s current brand portfolio includes Calgon and the Healing Garden.

"Strategic acquisitions in the [over-the-counter] market are core to our shareholder value-creation strategy,” stated Robert Bailey, Ilex president. “We are strengthening Ilex’s position in key categories with the addition of St. Joseph. St. Joseph is a scale brand that competes in an attractive category and provides a clear path for shareholder value creation through increased brand support and line extensions."

“We fully intend to make a significant commitment to communicating the benefits of the brand through an aggressive consumer marketing campaign and are very excited about our prospects of this growth segment into the future,” he said.

Terms of the deal were not disclosed.

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CRN rings in three new members

BY Michael Johnsen

WASHINGTON — The Council for Responsible Nutrition on Thursday announced the addition of three new members to the association’s roster: voting member Joint Juice and associate members Jacobs Compliance Services and Nicholas Hall & Co.

Joint Juice, headquartered in San Francisco, offers three delivery forms of its glucosamine and chondroitin products, including a drink mix, a supplement drink and an easy shot.

Jacobs Compliance Services is a food industry consulting firm that provides industry stakeholders with insight on regulatory affairs.

Nicholas Hall & Co. offers a range of products and services, including consultancy and product brokerage, in-house training and workshops, strategic and data analysis, benchmarking expertise and reports and periodicals covering the global industry, as well as the Newsflash weekly over-the-counter news bulletin.

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Life…supplemented hosts live Web panel

BY Michael Johnsen

WASHINGTON — The Council for Responsible Nutrition’s "Life…supplemented" team on Wednesday hosted the “Power Hour of Wellness Featuring Hungry Girl and Friends," a 60-minute streamed panel featuring diet, exercise and supplement experts.

The panel was moderated by “Hungry Girl” Lisa Lillien, a best-selling author and founder of a free, daily e-mail service Hungry-girl.com, and featured registered dietitian Dave Grotto, certified personal trainer Andrea Metcalf and licensed naturopathic doctor Duffy MacKay of CRN. A playback of the panel is available for viewing at Livestream.com/WannaBWell.

There were 839 unique visitors during the broadcast, Judy Blatman, SVP communications, told Drug Store News. “[As of Thursday afternoon, there were more than] 2,300 people viewing at least some portion of the broadcast, and we expect this number to grow as we’ll keep it posted on our ‘Life…supplemented’ website for now so people can watch at their convenience, and as we consider other ways to share it.”

Questions from viewers included whether or not gummy vitamins were as efficacious as other vitamins, suggesting that parents were online asking either for themselves or their children. “The gummy vitamins can be just as good,” MacKay replied; however, he suggested consumers review the ingredient list before purchasing because there are certain nutrients, such as calcium, that are difficult to include in a gummy matrix. “It really has nothing to do with gummy versus capsule versus tablet,” he added. “It really has to do with the nutrients listed on the back” and the dietary supplement needs of that individual.

The live stream is all part of the "Life…supplemented" Wellness Challenge announced at the beginning of the year. Other components include the Three Pillars Health & Wellness Makeover Sweepstakes that runs Jan. 5 through March 5. The grand prize, valued at $10,000, includes one-on-one lessons on healthy cooking, a consultation with a registered dietitian — along with a year’s supply of vitamins and other supplements — and a gym membership, including personal training sessions.

A “Why You Want to be Well” interactive conversation will be posted on "Life…supplemented’s" Facebook page March 1 through March 31.

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