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iFit, EarlySense partner on sleep sensor mattress covers to track health

BY Michael Johnsen

WALTHAM, Mass. – EarlySense and fitness technology company iFit announced Wednesday that EarlySense technology, first designed for hospitals, will be integrated with the latest iFit fitness tracking platform to track sleep.
 
The expanded iFit solution now offers advanced capabilities for users to track health and wellness progress including exercise, sleep and nutrition with iFit wearables, apps and internet-connected health and fitness products.
 
"iFit embraces a 360 degree view on personal fitness and wellness to provide a comprehensive picture of overall health," stated Mark Watterson, director of iFit. "Our solution allows users to easily track personal wellness and activities around the clock. With the addition of EarlySense's technology, users will have the added benefit of monitoring sleep quality and vital signs that provide a clear indication of health progress."
 
EarlySense will provide an IoT-connected sleep sensor that will be integrated with iFit mattresses and mattress covers. By monitoring sleep quality and vital signs such as heart rate and respiratory rate, users can track themselves at night and receive personalized tips to improve sleep and overall wellness.
 
"We are excited about our integration with the iFit technology platform, as iFit shares our vision on how the IoT can be harnessed to enhance people's health. Our technology, which has been proven in the hospital environment, answers the market need for accurate home-wellness tracking and empowers and motivates users," explained Liat Tsoref, VP and general manager of the Digital Health Business Unit at EarlySense. "Improving sleep performance is the cornerstone of improving overall health, and improved fitness supports better sleep. Quality sleep at night translates to being more actively engaged during our day-to-day lives, and to experiencing a new level of control and insight into our overall wellbeing."
 
 
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C&D bridges latest pregnancy test kit launch to mobile platform

BY Michael Johnsen

 
 
EWING, N.J. – Church & Dwight on Wednesday announced the launch of First Response Pregnancy PRO Digital Pregnancy Test & App Access – their latest innovation and the first and only Bluetooth Smart-enabled pregnancy test on the market, the company stated. First Response Pregnancy PRO connects to a woman’s smart device through a mobile application. Once synced, the app provides her with pregnancy-related content only available with Pregnancy PRO, and delivers a personalized user experience throughout her entire pregnancy journey.
 
“We are thrilled to be unveiling the next generation of in-home pregnancy testing on a stage like CES, where so many technological advancements have made their debut,” stated Stacey Feldman, VP marketing, Church & Dwight. “With Pregnancy PRO, we’ve leveraged unique consumer insights to develop a product that not only revolutionizes the pregnancy test category, but more importantly, provides women with the information they need during their journey.”
 
The new Pregnancy PRO Digital Pregnancy Test & App Access is designed with technology developed by Church & Dwight and connectivity powered by Qualcomm Life, a subsidiary of Qualcomm Incorporated, a leader in 3G, 4G and next-generation wireless technologies. 
 
The product provides a unique, digital testing experience for women, aimed at helping to reduce stress throughout the testing process and the app offers an action plan based on the user’s test result. With half of all smart phone users predicted to download mobile health apps by 2017, and 64% of pregnant women using their smart phones to access health information, the makers of First Response seek to meet this growing need with the innovative technology that Pregnancy PRO provides.
 
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Little Clinic partners with VCU on four Kroger retail clinics

BY Michael Johnsen

NASHVILLE, Tenn. – The Little Clinic and Virginia Commonwealth University Health on Monday formed a clinical collaboration to provide consumers with improved access to healthcare services with VCU Health’s MCV physicians and specialists supporting The Little Clinic locations inside four Richmond-area Kroger stores.
 
“This collaboration expands healthcare access for VCU Health patients who now have the option of seeking care at The Little Clinic, close to where they live, work and go to school,” stated Ken Patric, chief medical officer for The Little Clinic. “We are excited to leverage our strengths with VCU Health for the betterment of the community at large.”
 
“We are in the midst of redesigning health care and VCU Health is committed to creating a model of care that is sustainable," added Marsha Rappley VP VCU Health Sciences and CEO VCU Health. "By partnering with the Little Clinic, people will get the right care in a place that’s convenient to their home.”
 
 
 
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