HEALTH

‘Idol’ judge announces partnership with Claritin

BY Michael Johnsen

WHITEHOUSE STATION, N.J. Claritin is teaming up with allergy sufferer and “American Idol” judge Kara DioGuardi around a video contest, Schering-Plough Consumer HealthCare, a subsidiary of Merck, announced Friday.

“For contestants on [American Idol], the hottest TV show in America, the stakes are high,” DioGuardi stated in announcing the partnership. “They’re sharing their talent and giving their best, so I owe it to them to focus on their performance, not my allergies.”

Through April 20, allergy sufferers can go to www.LivingClear.com to submit a video showing what they’ve been enabled to do because Claritin relieves their worst allergy symptoms without drowsiness.  Five finalists will win $1,000, a one-year supply of Claritin products and have their video featured on the Living Clear Web site. The grand prize winner will receive $10,000 and the chance to star in an online Claritin commercial to be debuted later this year.

Once the finalists are revealed May 6, voting on the best video will be opened to the general public.

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Humphreys appointed SQM manager at Perrigo

BY Michael Johnsen

ALLEGAN, Mich. Perrigo on Wednesday promoted Rachel Humphreys to manager of supplier quality management for its U.S. sites.

Prior to becoming SQM manager, Humphreys most recently worked as a senior auditor in Perrigo’s compliance group and led the formation and development of the global quality auditor network.

In her new role, Humphreys will be responsible for developing and implementing a harmonized process in raw material and component supplier quality management across Perrigo’s U.S. Consumer Healthcare sites.

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Zicam introduces Cold Remedy Plus line

BY Michael Johnsen

PHOENIX Matrixx Initiatives recently introduced a new line of Zicam products — Cold Remedy Plus, a multi-ingredient formulation that both reduces the duration of the common cold and helps relieve the symptoms of someone who already has a cold.

The Cold Remedy Plus products, cherry-flavored Liqui-Loz and cherry-flavored Zavors, retail for a suggested $11.59. Two mint flavors — including a rapid melt and oral mist — will launch in the fall.

And in lieu of all the awareness raised around cold and flu prevention this past season courtesy the H1N1 pandemic, Matrixx will be committing $23 million against consumer advertising over the course of next season across all media formats — television, print and radio.

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