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Ice Breakers Cool Blasts Chews on the horizon

BY Ryan Chavis

HERSHEY, Pa. — Hershey in a presentation last week at the 2014 Consumer Analyst Group of New York conference discussed several successes and initiatives in its international markets, which included the recent launch of its line of Hershey’s Spreads and Lancaster Soft Crèmes in the United States.

The company said it plans to continue expanding in the area of product innovation with Ice Breakers Cool Blasts Chews, which are set to make a debut later this year. Hershey considers the product — a quick-dissolving chew that provides a burst of freshness — a "breakthrough" in the category. It’s geared toward consumers who enjoy the experience of chewing gum, but also want a discreet way to freshen their breath.

Hershey, which currently holds a 39% share of the U.S. mint category, said this product will continue to build on it leadership position in the market.

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Smartfood introduces reduced-fat popcorn

BY Ryan Chavis

PLANO, TX — Smartfood, a brand from PepsiCo’s Frito-Lay division, has introduced Smartfood Delight popcorn, a line of reduced-fat popcorn geared toward health-conscious consumers who are looking for alternative snacking options. The new popcorn comes in two flavors, Sea Salt and White Cheddar.

"Consumers are becoming increasingly more aware of their snacking choices, which is why we created Smartfood Delight popcorn, answering the need for a new reduced-fat snack that doesn’t compromise on delicious flavor," said Dave Skena, vice president of marketing, Frito-Lay. "At 35 calories per cup, Smartfood Delight snacks offer popcorn lovers a flavorful new option they can feel good about eating."

Smartfood Delight Sea Salt popcorn is available in 5.5-oz. bags for a suggested retail price of $3.99. Smartfood Delight White Cheddar flavor is available in 6.5-oz. bags, with a suggested retail price of $3.99.

 

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Better Chip announces new varieties

BY Ryan Chavis

LOS ANGELES — The Better Chip, a snack chip company, on Monday announced that it is introducing two new flavors — Beet and Chipotle — both of which are inspired by popular culinary trends, according to the company. The new chip varieties will be available in the deli section of more than 10,000 grocery outlets across the nation.

"At the Better Chip, we wanted to create a great tasting tortilla chip in bold flavors that snackers can enjoy right out of the bag or with their favorite dips," said Andrea Brule, VP and general manager of the Better Chip. "Beet and Chipotle stuck out as really powerful flavors that are on trend with the current dining scene, and we couldn’t think of a better way to celebrate our favorite holiday than by releasing our two new flavors on National Tortilla Chip Day."  

Other varieties currently in the Better Chip lineup include Jalapeno, Spinach and Kale and Corn. The new Beet and Chipotle flavors will replace Sweet Onions with White Cheddar and Red Pepper with Salsa Fresca, which will be retired in 2014.

 

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