‘iCarly’ star to be latest face of Neutrogena
LOS ANGELES Neutrogena, which is a subsidiary of Johnson & Johnson, has signed actress and musician Miranda Cosgrove to be its newest brand ambassador.
She joins beauty icons Gabrielle Union, Hayden Panettiere, Susie Castillo, Vanessa Hudgens, Jennifer Garner, Diane Lane and Emma Roberts as the latest members of the Neutrogena family.
“Miranda embodies the youthful and vibrant spirit that has always been a part of the Neutrogena brand and we are proud to have her as our newest ambassador,” stated Jim Colleran, president of Neutrogena. Cosgrove’s first ad will debut in early spring.
Cosgrove is the star of the Emmy-nominated “ICarly,” which is Nickelodeon’s highest rated live-action show. She plays Carly Shay, a teenager who Web casts with her two best friends. She got her acting break when she landed the role of Megan Parker on Nickelodeon?s hit “Drake & Josh,” where she played the sweet, mischievous little sister.
Cosgrove’s other passion is music. Having signed with Columbia Records, her first album titled “iCarly Playlist” was released in 2008 and featured four original songs, including the show’s theme song. Her debut solo album will hit stores this spring.
On the big screen, she will voice a character in Universal’s new animated feature Despicable Me, playing opposite Steve Carell and Kristen Wiig. The film opens in July. She also starred in School of Rock playing Summer Hathaway, the over-achieving preppy manager in Jack Black’s rock band.
Sure launches gender-specific antiperspirant/deodorant line
PHOENIX Innovative Brands has added two new gender-specific lines of antiperspirant and deodorants.
Dermatologist-tested Sure for Women features antioxidant skin conditioners, vitamins A and E, and aloe, and IT comes in three scents: citrus escape, sparkling bloom and fresh essence, as well as unscented.
Sure for Men features a special long-lasting microencapsulated formula that releases over time, and the maximum level of active ingredient (20% aluminum trichlorohydrex gly) without a prescription. It comes in three scents: outdoor sport, mountain frost and crisp breeze
Sure for Women and Sure for Men products will range in price from $1.99 to $2.99.
Innovative Brands will support the launch with a special Battle of the Sexes online trivia contest, beginning in March and running through December. By answering trivia questions and earning points each month, contestants will be entered to win monthly prizes, including $500 shopping sprees, tickets to seasonal sporting events, flat screen TVs, digital cameras and MP3 players.
“We are thrilled to offer Sure antiperspirant and deodorant formulas specifically for men and women. Sure has built a 30 year track record as a strong odor and wetness protector and will enhance the trust that consumers have in the product by introducing the added benefits in these two new lines,” said David Greenberg, VP marketing.
Getting ahead of acne
NEW YORK —Fighting acne with hair care products? That’s right.
Acne sufferers know all too well that there are certain things that can make a bad situation worse, whether it be eating certain trigger foods or lathering on certain skin creams. But what the some 40 million to 50 million Americans affected by acne may not realize is that hair care also may be playing a role.
Drawing on years of experience working in an acne clinic as a nurse practitioner and a registered nurse, Catherine Parker and Doreen Campbell developed Kairos Acne Care. The line launched in the second half of 2009, and is positioned as the first hair care line designed to help treat acne.
There’s a clarifying complexion-clearing shampoo ($24), balancing breakout-controlling conditioner ($28), oil-reducing, pore-perfecting treatment ($28), and several styling products. Kairos Acne Care currently is sold only online at KairosClear.com, but the founders are looking to launch into retail partners and/or salons.