BEAUTY CARE

‘iCarly’ star to be latest face of Neutrogena

BY Antoinette Alexander

LOS ANGELES Neutrogena, which is a subsidiary of Johnson & Johnson, has signed actress and musician Miranda Cosgrove to be its newest brand ambassador.

She joins beauty icons Gabrielle Union, Hayden Panettiere, Susie Castillo, Vanessa Hudgens, Jennifer Garner, Diane Lane and Emma Roberts as the latest members of the Neutrogena family.

 

“Miranda embodies the youthful and vibrant spirit that has always been a part of the Neutrogena brand and we are proud to have her as our newest ambassador,” stated Jim Colleran, president of Neutrogena. Cosgrove’s first ad will debut in early spring. 

Cosgrove is the star of the Emmy-nominated “ICarly,” which is Nickelodeon’s highest rated live-action show. She plays Carly Shay, a teenager who Web casts with her two best friends. She got her acting break when she landed the role of Megan Parker on Nickelodeon?s hit “Drake & Josh,” where she played the sweet, mischievous little sister. 

Cosgrove’s other passion is music. Having signed with Columbia Records, her first album titled “iCarly Playlist” was released in 2008 and featured four original songs, including the show’s theme song. Her debut solo album will hit stores this spring. 

On the big screen, she will voice a character in Universal’s new animated feature Despicable Me, playing opposite Steve Carell and Kristen Wiig. The film opens in July. She also starred in School of Rock playing Summer Hathaway, the over-achieving preppy manager in Jack Black’s rock band.

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Sure launches gender-specific antiperspirant/deodorant line

BY Rob Eder

PHOENIX Innovative Brands has added two new gender-specific lines of antiperspirant and deodorants.

Dermatologist-tested Sure for Women features antioxidant skin conditioners, vitamins A and E, and aloe, and IT comes in three scents: citrus escape, sparkling bloom and fresh essence, as well as unscented.

Sure for Men features a special long-lasting microencapsulated formula that releases over time, and the maximum level of active ingredient (20% aluminum trichlorohydrex gly) without a prescription. It comes in three scents: outdoor sport, mountain frost and crisp breeze

Sure for Women and Sure for Men products will range in price from $1.99 to $2.99.

Innovative Brands will support the launch with a special Battle of the Sexes online trivia contest, beginning in March and running through December. By answering trivia questions and earning points each month, contestants will be entered to win monthly prizes, including $500 shopping sprees, tickets to seasonal sporting events, flat screen TVs, digital cameras and MP3 players.

“We are thrilled to offer Sure antiperspirant and deodorant formulas specifically for men and women. Sure has built a 30 year track record as a strong odor and wetness protector and will enhance the trust that consumers have in the product by introducing the added benefits in these two new lines,” said David Greenberg, VP marketing.

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Beauty cos. keep consumers awash in hair innovation

BY Antoinette Alexander

Every woman wants luscious locks, but these days it is largely about how she can get that just-stepped-out-of-the-salon look and feel without the salon price.

Manufacturers are heeding the call and rolling out for early 2010 solutions that offer first-to-mass innovation, naturally derived ingredients and moisture-rich formulas to help her look great without breaking the bank.

According to Information Resources Inc., for the 52 weeks ended Dec. 27, 2009, sales of hair spray/spritz slipped just shy of 1% to $406.3 million; hair styling gel/mousse slipped 1.86% to $626.8 million; shampoo decreased 1.8% to $1.36 billion (with shampoo-and-conditioner combo packs bucking the trend with a 40.24% boost); and conditioner decreased 3.69% to $906.1 million.

Among the newcomers for 2010 is Alberto Culver’s new TRESemme Fresh Start collection. Positioned as a first-of-its-kind is the new TRESemme Fresh Start waterless foam shampoo, which is ideal for normal to curly/dry hair. It removes oil without water and is formulated with aloe vera and witch hazel. The collection also includes TRESemme Fresh Start dry shampoo, ideal for normal to straight/oily hair. The formula is comprised of mineral clay and citrus extract. Also in the Fresh Start collection is a no-frizz cream and refreshing mist. The suggested retail price for each product is $4.99.

Alberto Culver also is launching for 2010 the new TRESemme Naturals collection and new products under the Nexxus brand. The TRESemme Naturals line includes Naturals nourishing moisture shampoo and conditioner, radiant volume shampoo and conditioner, finishing spray, and lightweight mousse. The shampoo and conditioners are priced at $4.99 each, and the styling products are $4.29 each.

New under the Nexxus brand is Lavish Body spray gel, Sleek Finish silkening lotion, Thermal Volume heat protection mousse and Humectress deep conditioner. Each product is priced at $10.55, except for Humectress, which is priced at $14.99.

Meanwhile, Garnier Fructis has introduced its new Triple Nutrition Extra Nourishing cream shampoo that has a suggested retail price of $3.99. The shampoo promises to go beyond basic moisturizing and actually nourish hair from the inside out. There’s also the new Triple Nutrition nutrient spray ($5.99) and the new nonaerosol, anti-humidity hairspray collection infused with natural bamboo extract ($4.11 each).

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