HEALTH

Iatrical to roll out Sippy Sure

BY Alaric DeArment

NEW YORK Iatrical Innovations soon will launch a product designed to make giving medicine to toddlers easier.

Iatrical announced Monday the upcoming launch of Sippy Sure, a medication-dispensing sippy cup, originally invented by a doctor and father of two small children.

The cup keeps the medicine and drink separate, but mixes them as the child drinks, thus concealing the medicine.

Sippy Sure cups retail for $8.99.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
HEALTH

Hard to make cents out of pending FSA overhaul

BY Michael Johnsen

WHAT IT MEANS AND WHY IT’S IMPORTANT — No matter how you slice it, the flexible spending account changes that are part of the overall Affordable Care Act aren’t doing a whole lot by way of saving healthcare dollars, at least not for patients. Indeed, about the only benefactors are those folks who have to make dollars and cents out of what might become the first casualty of the Obamacare healthcare package — those who have to explain how the administration plans to pay for this package, you know, by not raising taxes.

(THE NEWS: Coalition urges Congress to repeal pending FSA change, calls policy ‘unwarranted’. For the full story, click here)

Except these FSA changes do constitute a tax of sorts — indeed, it’s been characterized as the cough-cold tax of 2010 by the Consumer Healthcare Products Association — because Americans now will have to spend much more out-of-pocket in order to realize the same savings as they did last year.

According to the Nielsen Group’s Homescan Consumer Facts 2009 report (covering the 52 weeks ended Dec. 26, 2009), Americans spent $8.06 per trip when purchasing cough-cold remedies (which includes treatments for allergies). If they used pre-tax dollars to pay for those medicines, they saved $1.12. Over the course of a year, the average household spends $39.42 on cough-cold and/or allergy medicines. Those who used FSAs for those purchases saved $5.50.

According to the Kaiser/HRET Survey of Employer-Sponsored Health Benefits, 2010, the average co-pay for a doctor’s office visit is $22 for primary care and $31 for specialty physicians. Requiring a prescription for these over-the-counter medicines now will mean those suffering from a cold, for example, would have to spend $22 to save $1.12. Those suffering from such chronic conditions as allergies would have to spend $9 more to save that same $1.12.

And that just doesn’t make cents.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
HEALTH

GNC develops Longevity Factors supplements line

BY Michael Johnsen

PITTSBURGH — GNC on Thursday announced the launch of its GNC Longevity Factors, GNC’s first and only complete line of nutritional supplements marketed for aging well. The line features supplements that support health and bioavailability enhancement technology to improve the absorption of a key antioxidant important for healthy cell aging.

 

"We created the GNC Longevity Factors line specifically to empower adults — including baby boomers — to proactively take control of their health as they age and, ultimately, help them feel as young as they envision themselves," stated Beth Kaplan, president and chief merchandising and marketing officer of GNC. "This is a unique line of seven nutritional supplements that support very specific aspects of aging. These breakthrough formulas are based on the most recent advances in the science of healthy aging."

 

 

The line features high-potency formulas with polyphenols, such as resveratrol, that work to protect cells from damage, along with clinically researched ingredients to support heart, eye and brain health; memory; strength; and agility. In developing GNC Longevity Factors, GNC collaborated with Joseph Maroon, a neurosurgeon, nutrition expert and author.

 

 

Maroon garnered national attention this year when he finished his third Ironman Triathlon World Championship in Kona, Hawaii, at the ripe young age of 70 years, and beat his prior time by more than 20 minutes. "The GNC Longevity Factors line enables individuals to take the proactive steps necessary to affect positive change in their bodies," Maroon said. "Specifically, many of the products can positively activate genes, located in every cell of our body, to support overall health. The line is a wonderful tool in helping us age well and live healthier lives."

 

 

The GNC Longevity Factors line includes:

  • Healthy Aging Program: A complete daily pack with six elements that support healthy aging, including a premium multivitamin, triple-strength fish oil, memory formula and 500-mg resveratrol for cell-aging defense;
  • Heart Health: Maintains healthy cholesterol, blood pressure and circulation, and supports overall heart health. The product includes phytosterols, which have been shown to help block cholesterol absorption;
  • Cellular Antioxidant Defense: Fights premature cell aging with a high-potency blend of antioxidants, including 500 mg of resveratrol, polyphenols and vitamin D-3 to protect cells and DNA against free radicals and defy cell aging;
  • Energy Enhancer: This caffeine-free, clinically studied energy formula contains antioxidants and an amino acid complex that supports natural energy levels. The product features polyphenols, which can help combat the free radicals associated with cell-aging;
  • Eye Health: Features a blend of carotenoids, including lutein, zeaxanthin and beta-carotene, to support healthy vision;
  • Strength & Agility: A formula with more protein and fiber to maintain muscle tone; and
  • Memory Formula: Keeps memory healthy with turmeric acid and high-potency huperzine.

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?