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I Love… Cosmetics officially announces U.S. debut

BY Antoinette Alexander

MANCHESTER, England — I Love… Cosmetics, a U.K.-based company that made waves at this year’s NACDS Marketplace with its collection of mouth-watering “I Love…” products for bath and body, officially has announced its foray into the U.S. market.

Launching mid-September, items will be available at all Duane Reade locations in New York City. By the end of 2011, I Love… is scheduled to hit Walmart, Lewis Drug, Navarro Discount Pharmacies and Army & Air Force Exchange Service, as well as e-retailers Drugstore.com, CVS.com and Walgreens.com. An additional 5,200 doors are planned for 2012, including Rite Aid, Meijer, Fred Meyer and Pamida.

Retailing for $5.99 to $9.99, the U.S. launch will consist of six items, with additional SKUs planned for Valentine’s Day 2012.


"We are thrilled to introduce our brand to the U.S. market,” stated James Brown, founder of I Love… Cosmetics. “The products are already popular throughout Europe and Canada, and we are excited to share the line with American consumers. Everyone at I Love… believes that our refreshing scents, bright colors and fun packaging, combined with an affordable price point, will make the brand an instant hit with U.S. customers.”
 


The available products include:


  • Bubble bath & shower crème ($7.99);
  • Exfoliating shower smoothie ($7.99);
  • Nourishing body butter ($7.99):
  • Moisturizing body lotion ($7.99);
  • 
Super softening hand cream ($5.99); and
  • Lots of Bubbles gift set ($9.99, six 3.4-oz. bottles). The collection includes six mini bottles of the Bubble bath & shower crème in all of the core flavors
.

Products will be offered in seven fragrances:

  • 
Blueberry & Smoothie;
  • Coconut & Cream;
  • Lemons & Limes;
  • 
Mango & Papaya
;
  • Raspberry & Blackberry;

  • Strawberries & Milkshake; and 

  • Vanilla & Ice Cream.

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Women-run businesses to get boost from Wal-Mart initiative

BY DSN STAFF

BENTONVILLE, Ark. — Wal-Mart Stores on Wednesday launched initiatives intended to help women around the globe in the next five years.

The retail giant has spent the last year developing a plan — with help from both governmental and nongovernmental organizations and philanthropic groups — which will direct $20 billion over a five-year period on goods and services from U.S. businesses owned by women, as well as double the amount it pays women-run suppliers overseas.

Human resources issues and training for women will receive Wal-Mart’s attention, as it will offer skill-set training for 60,000 female factory workers employed by Wal-Mart suppliers and other merchants. Life skills, such as punctuality and financial literacy, will be taught as well.

"We know this is important for our customers, and it will make for a stronger business," Wal-Mart EVP Leslie Dach told the Associated Press on Tuesday.

Wal-Mart also said it plans to work with its suppliers that have more than $1 billion in sales to increase the representation of women and members of minority groups by the end of 2016.

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Safe Kids USA, Energizer partner to warn parents, caregivers about button battery ingestion

BY Allison Cerra

ST. LOUIS and WASHINGTON — A new partnership between Safe Kids USA and Energizer will share information with parents and caregivers about the potential risks of children swallowing coin-sized lithium batteries.

“As demand grows for smaller, slimmer and sleeker electronic devices, the number of coin lithium batteries to power them grows as well,” Energizer director of marketing Stacey Harbour said. “We are partnering with Safe Kids USA to help spread the word to parents, grandparents, sitters and caregivers that children are at risk of opening these devices and swallowing the batteries inside. By keeping these batteries and devices away from children, this danger can be averted.”

The Battery Controlled partnership provides such resources as fact sheets, video and more on its website, TheBatteryControlled.com, as well as via social media pages. Additionally, tips for prevention and treatment will be distributed through Safe Kids USA’s network of 600 coalitions and chapters throughout the country.

“Parents and other caregivers often don’t realize that coin-sized button batteries are included in devices they buy,” Safe Kids USA president Meri-K Appy said. “Too often, these devices are left within reach of young children. Car keys with electronic fobs, for example, are often shared with children for their amusement. The batteries inside, if swallowed, can get stuck in a child’s throat and cause serious injury and even death.”

According to Dr. Toby Litovitz of the National Capital Poison Center, who is an adviser to the partnership, more than 3,400 swallowing cases reported in the United States in 2010.

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