HEALTH

Hyland’s readies for relaunch of Teething Tablets

BY Michael Johnsen

BOSTON — Hyland’s will be bringing its Hyland’s Teething Tablets back to the market after a one-year hiatus. The product is coming back with a few changes, one of which is a child-resistant cap.

As part of the relaunch, the company is tapping into its enthusiastic mommy blogger fan base on Facebook. For exmple, last week Hyland’s put out a call to its Facebook fans for help on developing its advertising message when it comes back to market.

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HEALTH

Pharmavite’s new omega-3 is no fish story

BY Rob Eder

BOSTON — Pharmavite is talking up its Nature Made 300-mg Krill Oil supplement, which delivers a combination of omega-3 fatty acids and antioxidants from naturally occurring Astaxanthin — a carotenoid that is found in microalgae, yeast, salmon, trout, krill, shrimp, crayfish and crustaceans. Astaxanthin provides the red color of salmon meat and cooked shellfish.

Supportive research shows that consumption of EPA and DHA omega-3 fatty acids may reduce the risk of coronary heart disease.

Each Nature Made Krill Oil supplement contains 90 mg omega-3 (50 mg EPA, 24 mg DHA) and 75 mg phospholipids, and has no fishy aftertaste.

Nature Made Krill Oil comes in small softgel capsules that are easy to swallow with out the unpleasant “fish burps” commonly associated with other omega-3 supplements.

Check it out at booth No. 807, or visit NatureMade.com.

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BackJoy, the patented back orthotic, bows at Marketplace

BY Rob Eder

BOSTON — BackJoy Orthotics, a newcomer to NACDS Marketplace, is showing retailers its patented orthotic support device, the BackJoy.

Retailing for just $39.95, the BackJoy is a special orthotic cradling system that encourages users to engage their core muscles when seated, rather than slumping down and putting undue pressure and strain on the lower back.

Made of a custom co-polymer nylon foundation design, the BackJoy is extremely lightweight and portable, and utilizes a pelvic tipping system to fix the way you sit, floating the spinal system and relieving neck and lower back pain, reducing tightness in the back, floating the tailbone in complete comfort, increasing blood flow and improving circulation, and encouraging better breathing.

According to the company, more than 500,000 people have found relief from back pain with the device. Check it out at Booth No. 1036.

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