HEALTH

Hylands offers parents relief to children’s cough-cold medication worries: homeopathic remedies

BY Michael Johnsen

LOS ANGELES Hyland’s helped position homeopathic alternatives to allopathic cough-cold medicines as a viable alternative to parents seeking symptomatic relief for their children suffering from a cold in the wake of the Consumer Healthcare Products Association’s announcement earlier this week that those allopathic medicines should not be used for children under the age of four.

“Natural cough and cold medicines for children are not simply recent industry fads, but rather time-tested medications that are highly safe and effective,” stated Jim Sears, an expert in the field of pediatric medicine and advocate of natural medicines. “By being completely free of the active ingredients of concern to the FDA, homeopathic medicines provide symptom relief for children and peace of mind for parents everywhere.”

“It all comes down to understanding what you put into your body and the bodies of your children,” added J. P. Borneman, chairman and chief executive officer of Hyland’s. “At Hyland’s we create the types of children’s medications that we feel safe giving to our own kids. Our medicines treat the cause of sickness safely and gently, without fear of side effects, and are manufactured according to FDA’s Good Manufacturing Practices.”

Hyland’s offers a complete line of gentle products to treat the cough and cold symptoms of children, including:

• Cough Syrup with 100% Natural Honey 4 Kids

• Cold ‘n Cough 4 Kids, New

• Cold Relief with Zinc 4 Kids Strips, due in stores this winter

• Sniffles ‘n Sneezes 4 Kids

• Complete Flu Care 4 Kids

• C-Plus Cold Tablets

• Cough Syrup with Honey

• Earache Drops

“If parents take anything away from this situation, they should understand that they are their child’s greatest defense against avoiding the dangers associated with the OTC medications causing concern,” Sears said. “Parents need to make sure they are educated on the benefits of natural medicines available to them and their children so they are not forced to decide between treating their child’s sickness and keeping their child safe.”

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ACE opens new rooms on Web site to promote germ fighting

BY Michael Johnsen

WASHINGTON The Alliance for Consumer Education on Wednesday launched four new rooms on its interactive Web site, www.StopGerms.org, and unveiled a 3-dimensional version of StopGerms.org in Second Life, a virtual online community. ACE’s StopGerms.org, is a website aimed at educating consumers on ways they can help keep their families healthy through proper hygiene practices within the home. Included in the new expansion to the popular interactive site are four new rooms: The Garage, Foyer, Study and Living Room.

Consumers can click on objects in each room such as doorknobs, carpets, toothbrushes, or counters to see which germs are hiding or lurking on each item. A second click of the mouse lets consumers know more about each of the germs and educates them on steps they can take to help protect their families from germs and the diseases they cause.

“ACE is helping parents and families understand the threat of exposure to those germs that can cause colds and flu,” stated Joseph Healy, ACE president.

ACE is a nonprofit foundation dedicated to advancing community health and well-being.

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GelStat makes plans to turn around business and drive sales

BY Michael Johnsen

GelStat Corporation chief executive officer Gerald Kieft on Tuesday outlined the company’s turnaround plans in an open letter to shareholders.

“While we have encountered a number of challenges expected with any turnaround situation, we are pleased to report the core fundamentals are sound and we are more excited than ever about the company’s prospects,” he wrote.

To date, the company has re-established distribution and product availability through Drugstore.com and Amazon.com and performed a physical inventory audit Sept. 13, tablulating 942,120 boxes of GelStat Migraine four count and GelStat Migraine eight count collectively. Kieft estimated the potential revenue from the sale of this inventory would fall between $3.2 million and $10 million depending on the sales channel.

On Sept. 23, the company relaunched its Web site at www.gelstat.com.

Moving forward, GelStat plans to drive direct-to-consumer sales through cost per acquisition Internet campaigns, infomercials, television, radio and print advertising and to reseed its products through wholesalers and other distribution channels into retail.

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