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Hyland’s launches Web site for Latina mothers

BY Michael Johnsen

LOS ANGELES Hyland’s on Wednesday launched ComienzosSaludables.com, a social networking, education-based Web site for Latina mothers.

Comienzos Saludables (translated Healthy Beginnings) continues Hyland’s strategy to improve the availability of, and accessibility to, important healthcare resources for a growing Hispanic population.

“Hyland’s has a longstanding commitment to providing accessible health care,” stated J.P. Borneman, chairman and CEO of Hyland’s. “With 25% of U.S. moms of Hispanic origin, that access, in this case, comes in the form of a Web site full of culturally relevant, in-language educational material for Hispanic families. Our goal is to empower pre- and post-natal Hispanic mothers with information and a community of support as they strive to give their babies the very healthiest start in life.”

The new site offers Hispanic mothers a fully bilingual Spanish/English community to assist with information on pregnancy, infant care, raising a family, healthy lifestyle and treating a family’s health issues with natural medicines.

Addressing the needs of its Hispanic consumer is not a new initiative at Hyland’s. Already, the company has made packaging on 22 products Spanish/English bilingual, developed a baby development calendar in Spanish and sponsored a community health worker program called Salud con Hyland’s.

Studies show that a growing number of Hispanics are online and seeking information in their own language. Specifically, according to eMarketer, 23 million U.S. Hispanics were online in 2008, and that number is expected to surpass 29 million by 2012. Also, according to AOL/Roper Public Affairs Hispanic Cyberstudy 2005, Spanish-language content is important to 75% of Hispanic Web users.

With 70% of Latina mothers under the age of 30, and with an increasing number of Hispanics shown to have a natural affinity for online social networking, Hyland’s expects tremendous response from Latina mothers to its new site. Free membership to Comienzos Saludables will provide access to interactive community tools, including community forums, photo galleries, blogs, personal profile pages, more than 400 articles on family health and lifestyle topics and monthly newsletters.

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Duane Reade to provide HP photo publishing solutions throughout its stores

BY Antoinette Alexander

NEW YORK Duane Reade has inked a new agreement with HP to expand a 2008 pilot program in select stores and install HP Photo Center solutions in more than 200 locations in the greater New York City area.

“Our brand is all about New York living made easy,” stated Joe Magnacca, chief merchandising offer for Duane Reade. “Making this level of quality digital photofinishing convenient through HP kiosks and full-service counters across 200 of our stores is one more way we can be relevant and helpful to our customers on a daily basis. We’re very happy when we can partner with the best to make life easier for New Yorkers.”

The HP Photo Center solutions will enable customers to order photos and create a variety of photo products, such as photo books, calendars, greeting cards and posters. The pilot stores achieved up to 50% year-over-year improvement versus the chain-wide average in the in-store photo category, the company stated.

Under the new agreement, Duane Reade will install a customized mix of HP Retail Publishing Solutions across its stores. In the middle- to high-volume stores, the HP Photo Center provides front- and back-of-counter operations to allow customers to order instant 4-in. x 6-in. and 5-in. x 7-in. prints, 8-in. x 10-in. enlargements and such products as photo books, calendars, greeting cards, posters and 100-year archive DVDs.

In non-photo lab stores, customers will be able to use the HP Photosmart Express instant-print kiosk — a standalone, self-serve solution designed to produce 4-in. x 6-in. prints and photo CDs.

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Kicking the habit with Nicorette

BY Michael Johnsen

NEW YORK First, it’s the first truly “new” product to enter the smoking cessation space in quite some time, featuring a strong point-of-differentiation (convenience packaging; faster efficacy), versus products already in this space.

 

Second, smoking cessation is about to explode, especially as President Barack Obama last month signed into law the Family Smoking Prevention and Tobacco Control Act of 2009, which cedes regulation of tobacco products to the Food and Drug Administration. The law may not ban cigarettes today, or even tomorrow, but it just placed a product long considered a public-health hazard into the regulatory hands of an agency charged with “protecting the public health by assuring the safety, efficacy and security of [medicines], medical devices, our nation’s food supply, cosmetics and products that emit radiation.”

 

The Congressional Budget Office predicts the new law will decrease adult smoking by 2%, independent of reductions in use that result from higher excise taxes and public smoking restrictions.

More than half of the close-to 50 million smokers attempt to quit each year — 70% of successful ex-smokers made one or two attempts; 22% made between three and five attempts; and 9% quit six or more times before succeeding.

And finally, earlier this month two prescription-only smoking-cessation drugs will now carry a black-boxed warning around the risk of mental health problems in patients taking the drugs.

 

New product with new features plus increased smoking cessation regulation plus black-boxed warnings for the more popular prescription smoking-cessation medicines all equals a potential new homerun in the smoking cessation category.

 

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