HEALTH

Hyland’s introduces two homeopathic kids’ remedies for cough-cold/allergy season

BY Melissa Valliant

WESTLAKE, Ohio Joining parents this fall in the fight against kids’ cough-cold and allergy symptoms are two new products from homeopathic-medicine provider Hyland’s: Nighttime Cold ’n Cough 4 Kids and Complete Allergy 4 Kids.

WESTLAKE, Ohio Joining parents this fall in the fight against kids’ cough-cold and allergy symptoms are two new products from homeopathic-medicine provider Hyland’s: Nighttime Cold ’n Cough 4 Kids and Complete Allergy 4 Kids.

According to the Centers for Disease Control and Prevention, almost 22 million school days are lost annually due to the common cold. An extension of Hyland’s popular Cold ’n Cough 4 Kids, Hyland’s Nighttime Cold ’n Cough 4 Kids helps keep kids in the classroom by mitigating cough and chest congestion symptoms, while also aiding sleep without leaving the child groggy in the morning.

Hay fever affects close to 40% of U.S. children, according to the American Academy of Allergy, Asthma and Immunology, and Hyland’s Complete Allergy 4 Kids is an all-natural, sugar-free way to treat symptoms. The new all-in-one, non-drowsy liquid formula treats both the common symptoms of indoor and outdoor allergies, such as itchy, watery eyes and runny noses, and such less common, more severe symptoms as repeated sneezing, ear fullness and burning eyes.

“The ingredients are all-natural and homeopathic so they have low likelihoods of adverse side effects or interactions with other medications,” said J.P. Borneman, chairman and CEO of Hyland’s. “With the relief of cold and allergy symptoms on hand, your kids can continue to enjoy the seasons.”

Both products will be available nationwide this fall in natural health food stores, select drug stores and select online retailers.

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Study finds consumers spending more on wellness products

BY Michael Johnsen

BELLEVUE, Wash. Since 2005, spending on wellness products has shown an upward trend with a higher proportion spent on wellness for fresh categories, a recent Hartman Group study found. The average household spends $148.48 per month (or 19% of all monthly spending) on categories that have a wellness halo, the Hartman Group suggested.

According to the report, titled “Reimagining Health + Wellness 2010,” the definition of wellness currently is undergoing a transformation. More than half of all consumers (54%) said they recently have changed their views on health and wellness. Younger consumers, for example, cited stress (51%) and energy levels (47%) as triggers for changing their views on health and wellness.

“Increased spending on products beneath a wellness umbrella, particularly in fresh categories, reflects what we have been witnessing for more than a decade now,” stated Laurie Demeritt, Hartman Group president and COO. “Consumer understanding of wellness has moved away from traditional notions of condition treatment and disease prevention and toward attaining a better quality of life. They are looking for products and services that help them meet their wellness goals and aspirations,” she said. “With virtually all consumers involved in wellness on some level, this represents tremendous opportunities for CPG manufacturers and retailers.”

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W. F. Young updates brand image

BY Michael Johnsen

EAST LONGMEADOW, Mass. W. F. Young on Monday introduced new packaging graphics that not only will serve to contemporize the brand but also marks the celebration of the company’s heritage of providing pain-relief products for horses.

Most consumers are not aware that the company’s first introduction into the pain-relief market actually was a product formulated for horses, the company noted. Absorbine Veterinary Liniment was introduced in 1892 by Wilbur F. and Mary Ida Young as a liniment to relieve the muscle pain of horses.

This inspired the introduction of Absorbine Jr. in 1903 to help relieve the muscle aches and pains of people.

The new carton and label graphics reflect W. F. Young’s horse care heritage with a graphic depicting a powerful horse next to a fit, healthy runner. The product with the new packaging started shipping in June and is appearing on store shelves now.

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