HEALTH

Hyland’s introduces two homeopathic kids’ remedies for cough-cold/allergy season

BY Melissa Valliant

WESTLAKE, Ohio Joining parents this fall in the fight against kids’ cough-cold and allergy symptoms are two new products from homeopathic-medicine provider Hyland’s: Nighttime Cold ’n Cough 4 Kids and Complete Allergy 4 Kids.

WESTLAKE, Ohio Joining parents this fall in the fight against kids’ cough-cold and allergy symptoms are two new products from homeopathic-medicine provider Hyland’s: Nighttime Cold ’n Cough 4 Kids and Complete Allergy 4 Kids.

According to the Centers for Disease Control and Prevention, almost 22 million school days are lost annually due to the common cold. An extension of Hyland’s popular Cold ’n Cough 4 Kids, Hyland’s Nighttime Cold ’n Cough 4 Kids helps keep kids in the classroom by mitigating cough and chest congestion symptoms, while also aiding sleep without leaving the child groggy in the morning.

Hay fever affects close to 40% of U.S. children, according to the American Academy of Allergy, Asthma and Immunology, and Hyland’s Complete Allergy 4 Kids is an all-natural, sugar-free way to treat symptoms. The new all-in-one, non-drowsy liquid formula treats both the common symptoms of indoor and outdoor allergies, such as itchy, watery eyes and runny noses, and such less common, more severe symptoms as repeated sneezing, ear fullness and burning eyes.

“The ingredients are all-natural and homeopathic so they have low likelihoods of adverse side effects or interactions with other medications,” said J.P. Borneman, chairman and CEO of Hyland’s. “With the relief of cold and allergy symptoms on hand, your kids can continue to enjoy the seasons.”

Both products will be available nationwide this fall in natural health food stores, select drug stores and select online retailers.

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Nutramax launches dietary supplement for liver health

BY Michael Johnsen

EDGEWOOD, Md. Nutramax Labs on Monday launched its Samsyl dietary supplement for liver health. Samsyl contains a blend of S-adenosylmethionine, or SAMe, along with a highly bioavailable silybin-soy phosphatidylcholine complex.

EDGEWOOD, Md. Nutramax Labs on Monday launched its Samsyl dietary supplement for liver health. Samsyl contains a blend of S-adenosylmethionine, or SAMe, along with a highly bioavailable silybin-soy phosphatidylcholine complex.

“The liver is continuously exposed to many toxic substances, including free radicals/highly charged oxygen compounds, which can damage the cells comprising the liver and thus compromise that which the liver is supposed to do” stated Brian Cornblatt, Nutramax medical director of the consumer division. “Samsyl can help support the liver by providing key components [that] help normalize hepatic enzymes and antioxidants, including glutathione, which lead to overall protection of liver tissue.”

“We are excited to launch Samsyl, an innovative combination product offering consumers support for their liver health,” commented Troy Henderson, VP consumer division at Nutramax. “Excellent results from clinical veterinary research using our patented veterinary liver health combination product give us high expectations for Samsyl.”

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Study finds consumers spending more on wellness products

BY Michael Johnsen

BELLEVUE, Wash. Since 2005, spending on wellness products has shown an upward trend with a higher proportion spent on wellness for fresh categories, a recent Hartman Group study found. The average household spends $148.48 per month (or 19% of all monthly spending) on categories that have a wellness halo, the Hartman Group suggested.

According to the report, titled “Reimagining Health + Wellness 2010,” the definition of wellness currently is undergoing a transformation. More than half of all consumers (54%) said they recently have changed their views on health and wellness. Younger consumers, for example, cited stress (51%) and energy levels (47%) as triggers for changing their views on health and wellness.

“Increased spending on products beneath a wellness umbrella, particularly in fresh categories, reflects what we have been witnessing for more than a decade now,” stated Laurie Demeritt, Hartman Group president and COO. “Consumer understanding of wellness has moved away from traditional notions of condition treatment and disease prevention and toward attaining a better quality of life. They are looking for products and services that help them meet their wellness goals and aspirations,” she said. “With virtually all consumers involved in wellness on some level, this represents tremendous opportunities for CPG manufacturers and retailers.”

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