HEALTH

Hyland’s gets ‘Wild’

BY Michael Johnsen

LOS ANGELES Hyland’s on Thursday announced that it has signed an agreement with Wild Child, a Western Australia-based natural healthcare products company, for exclusive North American use of the Wild Child brand, and distribution of its pediculicide brands Quit Nits kit and Quit Nits preventative spray.

“At Hyland’s, we are committed to providing our consumers and their families with the safest, most effective natural health care products possible,” stated J.P. Borneman, Hyland’s chairman and CEO. “This partnership with Wild Child, a company that shares our vision, expands our offerings to now include a natural solution to a very common childhood condition, head lice.”

The Quit Nits offerings will retain the Wild Child branding, though the Hyland’s oval will be added to the distribution section of the drug facts label, a factor that should help bring loyal Hyland’s users to the brand. Quit Nits is currently distributed through more than 6,500 retail doors and additional distribution is pending, Borneman told Drug Store News.

“We are very pleased to be working with [Wild Child founder] Leanne Preston and Wild Child director and pharmaceutical chemist, John Found,” Borneman said. “We believe this is just the beginning of a long-term partnership that will benefit both of our companies and more importantly, our consumers.”

The two greatest synergies realized from this pairing will be distribution and marketing, Borneman noted. Quit Nits will now be offered as part of Hyland’s extensive portfolio of homeopathic remedies, he said. Similarly, Hyland’s will include Quit Nits in its marketing spend.

The Quit Nits kit contains two tubes of advance lice treatment cream and one everyday preventative spray. The advance lice treatment cream eliminates head lice and their eggs, or nits, in two easy steps.

And the Quit Nits everyday preventative spray is a topical spray that prevents lice infestation both prior to exposure as a proactive measure and after infestation to avoid reoccurrence.

Both products are formulated with certified natural active ingredients originating in the Australian outback, with no chemical pesticides. Traditional over-the-counter medicines for head lice include chemical insecticides that kill lice but are not able to kill their nits, which then require an additional tedious comb-out process.

According to a 2000 Lancet article, there is estimated between 6 million and 12 million cases of head lice annually in the United States. Of these, the highest prevalence is among pre-school and elementary school children, ages 3 to 12 years.

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Carex launches Pedal Exerciser with Digital Display

BY Michael Johnsen

OAKLAND, Calif. Carex Health Brands recently launched its new Pedal Exerciser with Digital Display for retail durable medical equipment sets.

The Pedal Exerciser is expected to appeal to those undergoing rehabilitation after injury or for seniors who may be a bit less mobile but want to remain fit, the company stated.

The new Pedal Exerciser features a digital display that enables users to readily track their progress. Display features include time elapsed, calories burned and the total number of repetitions undertaken.

Designed for consumers seeking a gentle workout, the Pedal Exerciser also features a resistance knob that can be simply turned as a user’s strength and endurance improves. In addition, the new product – which folds for compact storage – comes with anti-slip rubber pads for enhanced comfort and safety, as well as pre-installed batteries.

Carex’s Pedal Exerciser with Digital Display will be available at select retailers for a suggested retail price of $61.18.

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Mead Johnson develops Web site addressing infant health

BY Michael Johnsen

EVANSVILLE, Ind. Mead Johnson last week posted a collection of visual images and a video to tell the story of how nutrition plays a vital role in babies’ health, growth and development during the critical first 12 months at http://www.thevisualmd.com/health_centers/child_health/infant_nutrition.

The collection takes the viewer on an educational journey through the many aspects of infant development, including the benefits of the nutrients DHA and ARA on the eyes, brain and immune system, as well as the importance of vitamin D early in a child’s development. The images are designed to teach moms how nutrition works in babies, what nutrients are important for breastfeeding or what ingredients to look for in infant formula.

“Getting the right nutrition is essential for both mom and baby, during pregnancy and throughout the baby’s first year of life,” stated Madelyn Fernstrom, founder and director of the University of Pittsburgh Medical Center’s Weight Management Center in Pittsburgh. “Helping moms take the complexity out of nutrition science and presenting information in a way that is easily understood helps them understand how vital good nutrition is in supporting growth and development.”

The Web site is sponsored by Mead Johnson Nutrition, the maker of the Enfamil family of products.

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