HEALTH

Hyland’s announces Teething Tablets return with music video

BY Michael Johnsen

LOS ANGELES — Hyland’s announced the return of its Hyland’s Teething Tablets on its Facebook page Friday morning with a music video featuring Deborah Pardes and percussion by The Shake Shake Babies. 

Hyland’s is returning to the market with Hyland’s Baby Teething Tablets after a brief hiatus and incorporated a few changes to the product, one of which is a child-resistant cap. 

As part of the relaunch, the company has tapped into its enthusiastic mommy blogger fan base on Facebook. Before this video had been released, Hyland’s had put out a call to all Facebook friends for help on developing its advertising message when the Teething Tablets were ready to return to the marketplace. 

The product is expected to retail for a suggested $8.99 when it returns to shelves. 

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Prestige Imports launches Penthouse-branded libido, sexual wellness supplement

BY Michael Johnsen

ST. CLAIR SHORES, Mich. — Prestige Imports recently announced the upcoming launch of a Penthouse-branded libido and sexual wellness supplement in shot format: Per4mance Shots by Penthouse for men and Pleasure Shots by Penthouse for women. 

"Prestige Imports is excited to be utilizing the Penthouse brand in connection with these new and innovative libido shots," stated Tom Cleaver, director of marketing for Prestige. "Recent [SymphonyIRI Group] data shows an impressive increase in retail sales in the new sexual enhancement segment by 57.7% over the last 52 weeks in North America, to roughly a $20 billion category. With our expertise in the food and beverage industry, and the reputation and global reach of the Penthouse brand, we believe this is a winning combination for these sexual wellness products."

The Penthouse libido shots are scheduled to be available nationwide beginning in July, and currently are available in Max Muscle Sports Nutrition stores. 

Prestige Imports licensed the products from General Media Communications, the publisher of Penthouse magazine.

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Blast Powder Nutrition breaks into energy shot/drink market

BY Michael Johnsen

LOS ANGELES — Blast Powder Nutrition Co. on Thursday announced its entry into the energy shot/drink market with its Blast Powder, a packet that can be added to a beverage and contains 300 mg of caffeine. 

“Blast Powder is the healthy alternative to energy and sports drinks in a convenient packet,” stated John Richards, VP consumer relations and marketing at Blast Powder. “Other popular energy drinks, such as Red Bull and Monster, often contain high levels of sugar and other ingredients that your body does not need. Blast Powder is an all-natural alternative for people looking to get a quick blast of energy, without the crash.”

Blast Powder is packaged in a single-serving packet and is in powder form, containing only 6 calories and no sugar per serving. In addition to caffeine, the formulation includes stevia and creatine monohydrate. 

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