BEAUTY CARE

The Hygienist Hero Recognition Program is now accepting 2009 applications

BY Antoinette Alexander

WASHINGTON Johnson & Johnson Healthcare Products division of McNeil-PPC has partnered with the American Dental Hygienists’ Association to hold the Hygienist Hero Recognition Program. The program, which is designed to salute dental hygienists’ commitment to promoting oral hygiene in their local communities, is now accepting 2009 applications.

Dental hygienists are critical educators on the “front lines” of dental care, according to J&J. They are often the first and last professional to speak with patients about the importance of preventative oral care, including the essentials of a daily oral care regimen that encompasses brushing, flossing and rinsing.

Recipients selected will be recognized at the ADHA Annual Session in Washington D.C. between June 17 and 23, 2009. They will receive $1,000 donated to a healthcare-related charity of their choice, as well as the ADHA continuing education, including up to three courses at the annual session.

To learn more about the program and to download an entry form visit www.HygienistHero.com. Entries will be accepted until March 31, 2009.

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Max Factor launches lip color line, lash-thickening mascara

BY Antoinette Alexander

NEW YORK Max Factor has announced the introduction of its new Vivid Impact Lipcolor and 2000 Calorie Extreme Lash Plumper.

The new Vivid Impact Lipcolor is a rich, pure pigment lip color that first made an entrance on the lips of top models on the runways of New York Spring/Summer 2009 Fashion Week. Procter & Gamble global creative design director, Pat McGrath, custom designed the color shade palette.

The Vivid Impact Lipcolor is available in pinks, reds, beige/browns, mauves and wine/burgundies. The average retail price is $7.98 each.

For voluminous lashes there’s the new Max Factor 2000 Calorie Extreme Lash Plumper. The mascara features a patented Fat-Wrap Brush that is designed to max out each and every lash, even the little ones. The brush houses 67 percent more bristles than Max Factor Volume Couture Mascara and a 25 percent bigger core.

The mascara is available in Extreme Blackout, Black Velvet and Blackest Brown. The average retail price is $9.98 each.

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NPD Group study shows how women change makeup buying habits at different ages

BY Antoinette Alexander

PORT WASHINGTON, N.Y. As a woman ages, her makeup usage and buying habits shift as concerns about aging play a greater role, according to a new report from The NPD Group.

According to a new report, “The Makeup In-Depth Consumer Report,” the key age group where a shift begins is 35 to 44 years old. It is during this time that women begin to use color more on their face and lips and less color on their eyes. By the time she is 35 years old she has flipped her preferences from lip gloss to lipstick and from foundation toward blush.

As women approach 40 and beyond, there is much greater attention placed on anti-aging products, the report said. In the eye category, concern about wrinkles around the eye is likely the reason why a woman might start using less eye shadow and less eyeliner when they hit 45 years of age. However, mascara usage remains high no matter what her age.

Furthermore, by the age of 35, women have a more involved daily regimen, with 42 percent of women telling NPD they use five or more products in a typical day. Younger women, aged 18 to 24, wear fewer makeup products in a typical day, with only 28 percent using five or more different products as part of her normal daily routine.

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