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Hydrive Energy expands energy drink line with new product

BY Allison Cerra

RYE, N.Y. Hydrive Energy is extending their line of enhanced water energy drinks into a convenient and delicious new edible form – a full power energy soft chew.

Hydrive Energy Chews deliver all the benefits of Hydrive Energy Drinks – great taste, vitamins, electrolytes, antioxidants, and a full power energy boost – in a non-liquid form that can be enjoyed anywhere, anytime.

“Hydrive Energy Chews will appeal to people looking for the boost of an energy drink without having to drink,” said Brian O’Byrne, CEO of Hydrive Energy. “The idea of being able to conveniently get an energy boost at any time – on-the-go, biking, yoga or just sitting at your desk – was incredibly appealing to folks we talked to and is exactly what they want. They loved the idea that these chews taste great and provide nutrients in addition to energy.”

Hydrive Energy Chews come in foil pouches containing 4 individually wrapped chews. The chews are available in two flavors – Orange Burst and Berry Burst (coming in June). A pouch of chews contains 400% RDI of Vitamin C, 200% of Vitamin B3, B5, B6, and B12, 20% Calcium, plus 160-mg of caffeine (equal to about 2 cups of coffee). The chews have been specially formulated to provide a long-lasting, time-released boost of energy without the crash or jitters associated with other energy products.

Hydrive Energy Chews will be supported by local and national television advertising beginning May 4. Hydrive Energy Chews are available online at the Hydrive Web site, www.hydriveenergy.com as well as at select stores around the country.

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Fisher re-launches Chef’s Naturals, introduces Earth-friendly packaging

BY Allison Cerra

ELGIN, Ill. John B. Sanfilippo & Son, owner of the Fisher brand, are underway to reduce energy usage and to continue to research packaging materials and processing methods to reduce emissions and waste.

The company’s Fisher brand is relaunching its Chef’s Naturals Baking Nuts, but this time, it will be featured in Earth-Friendly packaging. A portion of the packaging is made using plant-based renewable resources, not oil. Plant-based renewable resources can include corn, cellulose and wood pulp.

 

Fisher recognizes the importance of doing its part in helping the environment, as American businesses of all sorts have come to grips with the potentially serious consequences of using non-renewable resources, the company stated in its release Friday. Plus, they added, the new Fisher packaging does not affect the quality, freshness or shelf life of the products.

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FMI cancels upcoming conference in Dallas

BY Michael Johnsen

ARLINGTON, Va. The Food Marketing Institute on Thursday postponed its Future Connect leadership development conference, originally scheduled for May 4 through May 6 in Dallas, on account of the swine flu outbreak.

“It is with a deep regret that, due to the recent influenza outbreak, I share FMI’s decision to postpone our Future Connect and MARKETECHNICS events,” stated Leslie Sarasin, FMI president and CEO. “The increased urgency of the alerts from health officials today and the guidance of the Centers for Disease Control and Prevention and the Dallas County Department of Health and Human Services confirmed our decision to not host a large gathering where attendees would be in close proximity. We seek to support their recommended precautions and prevention steps and would not want to contribute to spread of the virus in any way.”

FMI is currently evaluating options for rescheduling the event, the association stated.

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