BEAUTY CARE

HYD For Men expands distribution with Meijer deal

BY Antoinette Alexander

BOCA RATON, Fla. — Men’s grooming line, HYD For Men, has announced that its Razor Shield will be sold in 183 Meijer stores beginning in February.

Razor Shield was developed to help create a liquid barrier to protect razor blades.
 
“As a shaver, I was searching for something to enhance my shaving experience, yet wouldn’t ask that I abandon my preferred razor blade brand,” stated HYD For Men CEO and founder Adam Berk. “Razor Shield is used in conjunction with any disposable or traditional razor, thus allowing me the freedom to use the brand of my choice.”
 
The Grand Rapids, Mich.-based supercenter chain will stock the HYD For Men Razor Shield, which retails for $6.99, at 183 stores in Michigan, Indiana, Illinois, Ohio and Kentucky.
 

 

 

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FIT’s Cosmetics and Fragrance Marketing program celebrates 25 years

BY Antoinette Alexander

NEW YORK — The Cosmetics and Fragrance Marketing baccalaureate program at the Fashion Institute of Technology is celebrating its 25th anniversary.

To commemorate the occasion, FIT will hold a ceremony on Feb. 11 at the New York Yacht Club. The event will honor four graduates of the program: Tennille Kopiasz, SVP U.S. marketing at Coty Prestige; Orrea Light, VP product development, global cosmetic marketing for L’Oréal Paris; Bettina O’Neill, VP and divisional merchandising manager of cosmetics and fragrance for Barneys New York; and Shaunda Swackhamer, VP global product innovation for Estée Lauder Cos.

Also in attendance will be Annette Green, president of the Fragrance Foundation, who was instrumental in the development of the FIT program, as well as professor Peg Smith, the program’s first coordinator. Jenny Fine, editor of Beauty Inc, will host. The anniversary celebration will raise funds for scholarships and ongoing support for the Annette Green Fragrance Foundation Studio’s materials and maintenance.

The sponsors of the reception and awards ceremony are Barneys New York, Coty Prestige, Estée Lauder Cos., the FIT Alumni Association, Firmenich, Gurwitch Products (i.e., Laura Mercier, RéViv, and nyakio), L’Oréal Paris and Mane.

 “In celebrating 25 years of our cosmetics and fragrance program, we are proud to have provided an educational value to a global industry first written about in the Old Testament,” stated Steven Frumkin, dean for the Jay and Patty Baker School of Business and Technology. “FIT’s continuing leadership and innovation in enhancing these industries’ products, and the faculty’s participation in the research, development and the market integration of scents into various products formulated for consumers’ personal use, personal care and environment improvement, has kept us at the forefront of the business. We look forward to many continued years of industry partnerships and collaborations.”

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L’Oréal Paris welcomes celebrity hair stylist Mara Roszak to its roster of experts

BY Antoinette Alexander

NEW YORK — L’Oréal Paris has tapped celebrity hairstylist Mara Roszak to lend her expertise for product development, content creation, consumer education and creating trendsetting hairstyles for L’Oréal Paris spokespeople.

Her Hollywood client list includes Emma Stone, Lily Collins, Mila Kunis, Zoe Saldana and Kat Dennings.

"It is with great enthusiasm that we welcome Mara to the L’Oréal Paris family," said Karen Fondu, president of L’Oréal Paris. "Not only is she immensely talented, creative and a trend-setter on and off the red carpet, but her passion and extremely likeable personality help inspire both her celebrity clients and women everywhere to look and feel their best. She truly embodies the spirit of our brand philosophy, ‘Because You’re Worth It.’"

 

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