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Hy-Vee thinks pink with donation to breast cancer awareness

BY Alaric DeArment

WEST DES MOINES, Iowa A Midwestern retail chain has marked National Breast Cancer Awareness Month with a donation to fight the disease.

Hy-Vee announced that it had donated $135,000 to Susan G. Komen for the Cure at the end of the organization’s Komen Des Moines Race for the Cure, which took place in Des Moines, Iowa, on Oct. 24. The chain will also donate $25,000 to the National Breast Cancer Foundation on Nov. 22 at halftime during the game between the Kansas City Chiefs and the Pittsburgh Steelers. Hy-Vee is title sponsor of the Chiefs’ Breast Cancer Awareness Campaign.

“Our stores went all out this year for the fight against breast cancer,” Hy-Vee assistant VP media relations Ruth Comer said in a statement. “It’s an issue that affects many of our employees and customers on a very personal level, and that personal connection was evident in many of the displays created and events held throughout the month.”

The donations come from proceeds from a special pink-themed advertisement and the sale of pink Hy-Vee reusable shopping bags featuring a breast cancer message. The chain’s 227 stores in eight states sponsored a series of events throughout October to mark Breast Cancer Awareness Month, including sale of pink “Cookies for Komen” sold at Des Moines stores and participation of store employees in the Race for the Cure, for which Hy-Vee stores donated fruit and worked with General Mills to supply Yoplait yogurt.

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Report: Kwik Shops to test drive-thru pharmacies in partnership with Dillons

BY Allison Cerra

WICHITA, Kan. Two Kroger-owned stores will launch a pilot program that merges the company’s convenience store and pharmacy concepts.

Dillions pharmacies will be implemented in two Kansas Kwik Shop convenience stores, according to the Wichita Eagle.

Dillons spokesperson Sheila Lowrie told the newspaper construction will start late next month. The new pharmacies, which will include drive-thrus, will open in early spring. Additionally, customers will be able to fill prescriptions and speak to pharmacists on site.

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Screen Dreams Publishing to release ‘Living Fireplace: Volume 2’

BY Allison Cerra

PHILADELPHIA, Pa. Screen Dreams Publishing, a leading developer and distributor of lively ambient imagery DVDs for all flat panel HDTVs, introduces a new and improved version of the top selling “fireplace” DVD with the release of “Living Fireplace: Volume 2” available on Nov. 2 on DVD and for the first time on Blu-ray.

Featuring 20 unique scenes shot in 1080p and 720p high definition video- four of which are specifically themed for Christmas, and 10 soothing music and natural sound effects tracks.

“Our new and improved Living Fireplace: Volume 2 is the perfect holiday gift and offers more features and scenes than ever before,” said Stephen Spivak, founder and president of Screen Dreams Publishing Inc. “Since launching Living Fireplace four years ago, we continue to be the leader in ‘fireplace’ DVDs with our unparalleled variety of unique scenes, crisp HD picture, calming sound effects, and gorgeous music tracks that allow Living Fireplace: Volume 2  to instantly transform any HDTV into a vibrant window of warmth.”

Living Fireplace: Volume 2 is available through all major distributors and online at www.ScreenDreamsDVD.com. National retailers include Walmart.com, Amazon.com, Sam’s Club, RC Willey and many more.

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