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Hy-Vee participates in walk to promote health and wellness

BY Alaric DeArment

WEST DES MOINES, Iowa — A Midwestern supermarket-pharmacy chain is taking part in an event that’s part of a program whose stated goal is to make Iowa the healthiest state in the country.

Hy-Vee announced that more than 100 of its stores would take part in the second Healthiest State Walk on Wednesday. Hy-Vee stores will help organize the one-kilometer walks in their communities and offer prizes to encourage people, businesses and schools to participate.

More than 291,000 residents took part in 5,645 walks last year to kick off the five-year Healthiest State Initiative, pushed by Gov. Terry Branstad and Lt. Gov. Kim Reynolds.

"We know a one-kilometer walk, in and of itself, isn’t going to have a big impact on an individual’s health," Hy-Vee assistant VP health and wellness and Healthiest State Initative executive director Helen Eddy said. "But when hundreds of thousands of Iowans join their neighbors and co-workers and classmates to walk together, it sends a powerful message about our commitment to making Iowa the healthiest state."


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Kodak looks to re-emerge from bankruptcy

BY Allison Cerra

ROCHESTER, N.Y. — Kodak is hoping to extend its exclusive right to file a plan of reorganization.

The company, which officially filed for Chapter 11 bankruptcy in January, said it will highlight its restructuring accomplishments to date and hopes the extension will "assist the company as it continues its progress toward successful emergence in the first half of 2013." The company will call out such progress highlights as: the successful stabilization of its business; the development of its emergence plan; significant operating improvements; the expansion of customer and vendor relationships and substantial cost reductions.

"Kodak is making good progress toward emergence from Chapter 11, taking significant actions to reorganize our core ongoing businesses, reduce costs, sell assets, and streamline our organizational structure," Kodak chairman and CEO Antonio Perez said. "Steps, such as the sale of Personalized Imaging and Document Imaging, and the Consumer Inkjet decision, will substantially advance the transformation of our business to focus on commercial, packaging and functional printing solutions and enterprise services. As we complete the other key objectives of our restructuring in the weeks ahead, we will be well positioned to emerge successfully in 2013."

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AquaHydrate shows off new look

BY Allison Cerra

LOS ANGELES — AquaHydrate has unveiled a new look as part of the company’s rebranding campaign.

AquaHydrate now touts a new logo, a 500-mL bottle and a new 700-mL sport-top bottle to complement its existing 1-L container. The company said the makeover is in an effort to expand its marketing focus "from elite athletes to a broader swath of active, health-conscious consumers."

In line with the new look, has launched a redesigned website better geared toward active consumers, incorporating educational tools, live event streams, fully integrated social media and a retail store finder with robust e-commerce capabilities. For additional information, visit AquaHydrate.com.

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