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Hy-Vee notes 11th-hour shoppers this Christmas

BY Allison Cerra

WEST DES MOINES, Iowa — Store directors at Hy-Vee said they noticed customers delay to purchase certain items until Christmas Eve.

Specialty items, including such products as cocktail sauce, heavy whipping cream and batteries; stock-up items, including beverages and eggs; and gifts and entertainment items tend to be purchased in the 11th hour.

What could be motivating these last-minute shopping trips is the fact that most stores are closed on Christmas Day, the Hy-Vee store directors noted. "That seems to be their motivation — go to the store on Christmas Eve, or else you do without for a couple days," said Bob Trader, Hy-Vee store director in Sioux Falls, S.D.

Hy-Vee operates 231 retail stores in eight Midwestern states.

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Kodak names chief customer officer

BY Allison Cerra

ROCHESTER, N.Y. — A Kodak corporate VP was appointed chief customer officer this week.

Gustavo Oviedo, who also served as the company’s general manager, worldwide sales and customer operations, will fill his role as chief customer officer and general manager, worldwide regional operations on Jan. 1. Oviedo will report to Kodak chairman and CEO Antonio Perez. With this new role, he will serve on Kodak’s executive council. Prior to this appointment, Oviedo was a member of the company’s operations council.

As Kodak’s new chief customer officer, Oviedo is responsible for making the customer central to the company’s delivery of products and services — from design to distribution.

Oviedo joined Kodak in 2006 with the company’s acquisition of Kodak Polychrome Graphics.

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Stop & Shop’s Food for Friends campaign reaches new record

BY Allison Cerra

QUINCY, Mass. — Stop & Shop announced Tuesday that its annual campaign that donates funds for hunger relief to local food pantries and regional food banks realized a 40% increase from last year.

The supermarket chain said that its Food for Friends campaign, which ran from Oct. 29 to Dec. 10, raised more than $2 million this year. Customers donated $1, $3 or $5 "paper turkeys" at their local Stop & Shop. Customer contributions accounted for 90% of the $2 million, while Stop & Shop contributed $500 per store.

Sixty percent of the funds will go directly to hundreds of local food pantries that stores adopt in each community, while 40% will be allocated to state food banks, the company said.

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