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Hy-Vee to host six Hy-Vee Pinky Swear Kids Triathlons

BY Michael Johnsen

 
WEST DES MOINES, Iowa – Hy-Vee on Tuesday partnered with the Pinky Swear Foundation to sponsor several Hy-Vee Pinky Swear Kids Triathlons in cities across the Midwest. The partnership will help with the foundation’s efforts to raise funds and awareness for the families of children who are suffering from cancer.
 
Hy-Vee is collaborating with the foundation to bring youth triathlons to several of the communities it serves. In summer 2016, races will be held in Des Moines, Minneapolis, Chanhassen, Omaha, the Quad Cities and Kansas City. The Hy-Vee Pinky Swear Kids Triathlons are fitness-friendly and accessible to youth of all skill levels. The events reinforce Hy-Vee's commitment to health and wellness while providing opportunities to engage children in fundraising and giving back to their communities.
 
What began as a promise between a father and son has turned into a nationwide triathlon series and fundraiser for children fighting cancer. Before 9-year-old Mitch Chepokas died of cancer, his dad, Steve, made a pinky swear promise with him to continue to help children with the disease. Today, Pinky Swear provides immediate needs support and unique family programs to families with children who have cancer. To accomplish this, the foundation holds youth triathlons in a dozen states across the country and encourages kids to fundraise and build support for other children in need.
 
 
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HG Product Management introduces new aromatic format into energy market

BY Michael Johnsen
LEAVENWORTH, Wash. – HG Product Management on Wednesday announced the launch this spring of ProEnergy Towel, a line of high-grade disposable towels infused with a patented blend of smelling salts and essential oils. The towels will be hitting energy aisles this spring as an alternative to high-caffeine shots and high-sugar energy drinks.  
 
"With sugar and caffeine addictions at an all-time high, a healthier alternative to the consumable energy market is needed," stated Glenn Halseth, CEO of HG Product Management. "This new patented towel is a viable energy source that has been used by elite athletes for years directly into the hands of the consumer."
 
Smelling salts have been used throughout history to revive and invigorate. Smelling salts excite the nostrils with aromatic spirits of NH3, creating an inhalation reflex, affecting the pattern of breathing and resulting in improved respiratory flow rates.
 
According to the Journal of Exercise Physiology Online, smelling salts made users feel like they were 'more aroused and awake.' The National Institutes of Health noted that smelling salts have recently undergone a resurgence of interest by athletes as a pregame stimulant. One study found that using smelling salts can increase muscle action potential. According to Mike Nelson of the American College of Sports Medicine, "Smelling salts activate the sympathetic nervous system, increasing heart rate and arousal."
 
These one-time use towels are conveniently priced at a suggested retail price $1.99.
 
 
 
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Retailers, brands sharpen shaving product selection

BY DSN STAFF

The recent legal skirmish between Gillette and Dollar Shave Club underscores just how important the shave category is to drug store retailers.

(Click here to view the full Category Review.)

It is behemoth with sales exceeding $3.5 billion when combining aftershaves, lotions, shaving creams and blades. But it also brings customers into the store on a frequent basis and is the cornerstone of the entire men’s grooming department. According to NPD, more than half of the male population use shaving products.

And that’s why retailers don’t want to see the category siphoned off by the Internet. It is the reason Gillette filed the lawsuit late last year against Dollar Shave Club over a patent. Most recently, Dollar Shave Club fired back with a counterclaim.

While Gillette and Dollar Shave duke it out, retailers and brands are sharpening the product selection.

The first move is creating a more male-friendly grooming area within the store. That was one of the biggest initiatives as part of Rite Aid’s newer formats, according to Bill Bergin, group VP of category management. While it was conventional wisdom that women purchased most of men’s items, Bergin said that’s changed, and the store has to reflect that trend.

Walgreens also is tweaking its stores to appeal to men, especially as it rolls out more of its Boots No7 men’s items. Men, reasoned Rudy Kucera, Walgreens’ divisional merchandise manager, are getting into regimens, including pre-shave items. That’s prompted new merchandising approaches, including open sell fixtures rather than keeping shaving products in locked displays. Part of the shaving department overhaul includes appealing to the millennial consumers who hold so much of the spending power and, according to NPD, are most likely to try and invest in new items. Admittedly, many of these consumers are still favoring more facial hair. But even “three days of beard growth,” requires some level of trimming and upkeep, Kucera said.

Mary-Ellen Lacasse, the director for the shaver market at BIC Consumer Products USA agreed. “Even the bushiest beard needs upkeep. Men with beards should still have a quality razor,” she said. She said the BIC Flex 5 was created with the popularity of beards in mind.

Other leading shave brands also are delivering more meaningful products designed around shaving habits rather than just “slapping on another blade,” buyers said.

An example is Schick’s new patented technology designed to protect skin from irritation. The new Hydro 5 razor has a hydrating gel reservoir that the company said delivers 40% less friction than a traditional lupe strip. “Most guys we talked to really just wanted a razor that could better protect them from daily shave irritation and offer them a more comfortable shave,” said Anastasia Tobias, Schick Hydro senior brand manager, at Edgewell Personal Care.

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