Hy-Vee finds horizontal display increases private-label sales
LAS VEGAS Placing private-label items in a horizontal pattern on a shelf just below national brands has resulted in a 30 percent increase in own-brand sales at Hy-Vee, according to Jon Tisch, director of supply chain sales and merchandising, Daymon Worldwide.
Speaking yesterday at a workshop during the 26th annual convention of the National Grocers Association, Tisch said the horizontal merchandising pattern—rather than the more traditional display pattern to the right of the national brands—made it easier for consumers to find what they were looking for and enabled the chain to display point-of-purchase material at eye level.
The Hy-Vee display was a test, Tisch said, “and we’re now trying to convince additional stores to move to horizontal placement of [their] own brands.”
Former Rite Aid human resources vp joins Reader’s Digest
PLEASANTVILLE, N.Y. Todd McCarty, former Rite Aid senior vice president of human resources, has joined The Reader’s Digest Association as senior vice president, global human resources, effective March 1, the association announced earlier this week.
“I am very pleased that Todd McCarty, a highly accomplished Human Resources executive, will be heading our global HR team at this important and exciting time in our company’s history,” stated Mary Berner, president and chief executive officer of the association. “He has a strong grounding in performance-based management, which is an ideal fit with our emphasis on cultural transformation and fostering a high-performing organization.”
McCarty is succeeded at Rite Aid by Steve Parsons, who was promoted to the position on Monday, Rite Aid announced.
Marsh celebrates five new store conversions
INDIANAPOLIS Marsh Supermarkets announced Tuesday it will celebrate five store conversions on Thursday, hosting a staff meet-and-greet for customers from 9 a.m. to 11 a.m.
The five stores, each a former LoBill Foods, have been newly updated, the company stated. Four of the five locations will operate under the Marsh Hometown Market banner with the Noblesville location joining the two existing Noblesville stores under the Marsh banner.
The newly converted stores bring the number of Marsh Hometown Markets to 46.
“Between the five locations, Marsh has committed nearly $1 million to update the stores,” stated Frank Lazaran, Marsh chairman, chief executive officer and president.
Marsh is launching two special customer programs at these five stores, including a New Mom’s program that provides savings on items new parents frequently purchase and a Senior Rewards program, which provides 5 percent discounts on Thursdays for shoppers 60 years and older.