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Hy-Vee scores 10-year Minnesota Vikings sponsorship

BY Michael Johnsen

EDEN PRAIRIE, Minn. — Hy-Vee on Monday became an official partner of the Minnesota Vikings and a founding partner of the Vikings’ new U.S. Bank Stadium.
 
The 10-year founding partner agreement includes prominent signage throughout the stadium as well as opportunities for branded concessions and specialty food offerings. The scope of the partnership supports the Hy-Vee's expansion into the Minneapolis-St. Paul market, which will begin with the opening of two stores (New Hope and Oakdale) next month. In the coming years, Hy-Vee plans to add four to five grocery stores annually in the Twin Cities.
 
“All of us at Hy-Vee are ecstatic to be joining the Minneapolis-St. Paul community, and what better way to show our Minnesota pride than to partner with the Vikings as they enter a new chapter with U.S. Bank Stadium,” Hy-Vee CEO and President Randy Edeker said. “This agreement will allow us to showcase all that Hy-Vee has to offer Vikings fans and residents – both inside and outside our stores’ helpful aisles.”
 
In addition to stadium activation, Hy-Vee will receive exclusivity in the grocery store, supermarket, mass retail, floral and pharmacy categories. The company will also partner with the Vikings on community outreach.
 
“Hy-Vee is a very well-recognized and respected brand in the Midwest, and with their significant future growth in Minneapolis-St. Paul, this is a natural partnership for them and the team,” Vikings EVP and chief marketing officer Steve LaCroix said. “We look forward to partnering with Hy-Vee not just on in-stadium elements but also with future community initiatives.”
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Walgreens’ latest app redesign reflects latest in consumer convenience

BY Michael Johnsen

DEERFIELD, Ill. – Walgreens on Tuesday introduced its first app redesign in the past four years featuring a number of "next generation" bells and whistles, including new home screen messages that will alert app users when they have prescriptions to take, refill or pick up. The redesign also includes an interface that allows users to print photos from their Dropbox and Flickr albums. 
 
The most notable feature is the “intelligent messaging” that provides one-touch access for user’s to act upon whatever relevant “widget” message is displayed – e.g. prescription refill, prescription ready for pickup, pill reminder, Balance Rewards, etc.
 
Many of the updates were based on consumer feedback, such as the redesigned home screen and reorganized screens throughout the app making it easier for users to navigate. The app has been optimized for iPhone 6 and 6 Plus resolutions and Walgreens made improvements to photo upload capabilities, coupon clipping and product wayfinding. "Our in-store experience now seamlessly surfaces the most helpful features for shopping in store," Walgreens stated.
 
Fulfilling shopper's needs in the digital space is becoming more important – Walgreens digital properties drive as many as 5.3 million store visits each week, according to the retailer. And multichannel customers spend between 3.5 and 6 times than store-only customers. 
 
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DSNTV: New General Market consumer insights Part 3 — reaching millennial consumers

BY DSN STAFF

In the next several years, millennials will represent 30% of dollars coming into consumer package good companies. As a result, its up to brand marketers to figure out how to reach millennial consumers —the most technologically savvy group of consumers.
“Having an interactive strategy to give feedback to consumer inquiries is not optional,” Fleet Labs’ Bruce Montgomery said. “This consumer is all about technologies and you have to be where they are at all times — whether that’s where they physically are or how they’re interacting with the marketplace.  And you also have to be where their wallets and hearts are.”
In the third part of a series of insights from the New General Market Leadership platform, co-produced by Drug Store News and Mack Elevation Forum, executives from leading supplier and retail companies discuss how they’re working to grow their reach to this increasingly critical group.
Click here to see Part 1 of our series, and click here for Part 2.
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