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Humana, Novo Nordisk enter research collaboration

BY Allison Cerra

LOUISVILLE, Ky., and PRINCETON, N.J. — A healthcare company and a drug maker have entered a one-year research partnership to explore diabetes treatment and care.

Humana and Novo Nordisk said its researchers will identify opportunities to change how patients might be treated to improve quality and outcomes for the millions of people who battle diabetes. Humana is working through its research affiliate, Competitive Health Analytics, on this partnership, Humana noted.

"We look forward to collaborating with Humana on this project," Novo Nordisk’s corporate VP clinical development, medical and regulatory affairs Anne Phillips said. "Healthcare quality is so important when it comes to achieving good outcomes, but we can’t measure it unless we have a strong partner with substantial data. It is our hope that this collaboration ultimately will create solutions that will improve outcomes for people with diabetes."


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P&G adds new ‘so you can rest’ medicine to its portfolio

BY Michael Johnsen

CINCINNATI — Procter & Gamble on Monday officially announced the introduction of ZzzQuil, a sleep aid addition to its Vicks NyQuil and Vicks DayQuil brands.

“ZzzQuil not only helps reduce the time it takes for a person to fall asleep, but [also] allows them to sleep soundly so they can wake up rested and refreshed,” stated Dave Tomasi, marketing director of North America for Vicks. “It is a sleep-only solution that delivers effective relief to consumers suffering from occasional sleeplessness.”

“Occasional difficulty sleeping can be caused by different issues, such as stress or jet lag,” noted Joseph Ojile, founder and CEO of Clayton Sleep Institute and National Sleep Foundation board member. “In addition to lifestyle changes, behavioral approaches and physician care, over-the-counter sleep aids containing diphenhydramine HCI … are a good option for people whose only symptom is not being able to fall asleep occasionally.”

Unlike some other over-the-counter products that combine ingredients to relieve minor aches and pains with a sleep aid, ZzzQuil helps relieve occasional sleeplessness through its single active ingredient, diphenhydramine HCI.

ZzzQuil is the only over-the-counter sleep aid medication that comes in both a liquid (warming berry flavor) and a LiquiCap form, P&G noted.


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HealthNet launches consumer-driven medication management app

BY Michael Johnsen

REDDITCH, England — HealthNet on Monday released its PillManager mobile application across both Apple and Android platforms. The app allows consumers to track their own medication schedules and interact directly with their doctor or pharmacist for repeat prescriptions.

According to the developer, the app takes one of the most popular elements in mobile medication management — dosage notifications — and expands on it to provide users with a comprehensive handheld prescription tracking facility. They can submit a repeat request for any prescription directly to their pharmacist or doctor from within the app.

The app serves to eliminate many of compliance issues through both a reminder functionality and an automatic transmission of a letter of consent alongside every reorder. The app also maintains a full history of medications taken by the user. These records can, like reorders, be sent to a medical professional from within the app, allowing the user or another nominated individual to monitor consumption and prescription requirements.

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