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Huggies supports launch of National Diaper Bank Network

BY Allison Cerra

DALLAS — Diaper brand Huggies announced it is the founding sponsor of a national nonprofit dedicated to helping raise awareness of diaper need, build capacity of diaper banks and close the diaper gap in America.

Huggies said it is supporting the National Diaper Bank Network by providing 20 million diapers per year to the NDBN via the brand’s Every Little Bottom program. Additionally, as a founding sponsor, Huggies said its Every Little Bottom program is kicking off a cross-country tour called "12 Days of Thanks," through which the brand will donate 12 million diapers in 12 cities over a 12-day period. Markets include New York, Philadelphia, Atlanta, Miami, Chicago, Kansas City, Dallas, Denver, Sacramento, Minneapolis, Detroit and Columbus, Ohio.

"Diapers are a basic need for children, yet many families struggle to afford them and have few resources from which to seek help," National Diaper Bank Network executive director Joanna Goldblum said. "Our national organization is dedicated to providing every child in America with the diapers they need to remain clean, dry and healthy."

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Perfect TEN

BY Barbara White-Sax

PLANO, Texas — Dr Pepper Snapple Group is targeting its new Dr Pepper TEN diet carbonated beverage to men. The company’s consumer research showed that men between the ages of 25 years and 34 years are not satisfied with the taste or the image of diet sodas, but they want to make healthier beverage choices.


Dr Pepper TEN is out to change that. The beverage is a full-flavored carbonated soft drink, but contains only ten calories. With its gunmetal gray color scheme, industrial rivets and bold font, the packaging reads “masculine.”


Testing in six markets in early 2011 exceeded expectations, with sales reaching 6% of brand sales in some markets during the test period. National rollout is under way and will be supported by a national integrated ad campaign featuring the “It’s Not For Women” theme.

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Changing Channels — Water filtration pitchers, single-cup packaged coffee and nickel-sized lights

BY Alaric DeArment

Bubble Bobble
The 2-liter Bobble jug is designed to replace water filtration pitchers that requently take up way too much space in the refrigerator.
Price: $29.99
WaterBobble.com

 

One more cup
Designed for use with single-cup coffee makers, San Francisco Bay OneCup is a dark, rich coffee made by Lincoln, Calif.-based Rogers Family Co.
Price: $6.99
RogersFamilyCo.com


The lighter side

The size of a nickel, Pop-up MicroLites can provide hands-free illumination of toolboxes, locks, purses and more.
Price: $9.99
MicroLiteTech.com

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