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Huggies moves on from jeans, rocks camouflage

BY Allison Cerra

DALLAS — Kimberly-Clark is continuing to revolutionize its Huggies brand with a limited-edition diaper that touts a camouflage style.

New limited-edition Huggies Little Movers camo diapers, exclusively available at Walmart, are shaped to fit like the traditional Huggies Little Movers diapers. What’s more, the brand also has introduced limited-edition Huggies camo wipes that feature camo-inspired packaging. As part of the launch, Huggies said its Every Little Bottom program will help diaper a baby in need by donating to Operation Homefront, which provides emergency assistance to the families of service members and wounded warriors. In 2011, Huggies Every Little Bottom will donate up to 500,000 diapers to military families.

"Huggies Camo Diapers are shaped to fit like classic Huggies Little Movers Diapers and combine a fashionable camouflage design with the proven performance of the Huggies brand," said Erik Seidel, Huggies brand VP. "We are proud to partner with Walmart to introduce Huggies Camo Diapers and to join with Operation Homefront to support service men and women and their loved ones."

Last year, Huggies introduced limited-edition jean diapers for its Little Movers line. The jean diapers returned to store shelves this past spring.

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Hurricane Irene, inflation to drive August comps

BY Michael Johnsen

NEW YORK — By the time sales figures for August are tallied, last week’s Hurricane Irene may have flooded more than the East Coast seaboard; she may have flooded pharmacy registers, too.

"Inflation and Irene likely drove strong front-end comps in August," Credit Suisse equity analyst Edward Kelly wrote in a note published Monday. "Our most recent monthly Nielsen Trend Tracker for the four-week period ended Aug. 6 … shows that industry sales remain strong, driven by accelerating price inflation as drug stores pass through vendor price increases and positive volume growth," he suggested. "East Coast drug stores also likely experienced heavy traffic in preparation for Hurricane Irene."

According to Credit Suisse estimates, any sales push driven by hurricane preparation would benefit Rite Aid the most with an estimated 35% of its store base in those areas impacted by Hurricane Irene, followed by CVS (25%) and Walgreens (15%).

Credit Suisse projected Rite Aid June front-end same-store sales to be up as much as 3.5% and Walgreens up 5%. Rite Aid and Walgreens report August sales on Sept. 1 and Sept. 6, respectively.

 

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OPI, Serena Williams launch Glam Slam! U.S. nail lacquers

BY Antoinette Alexander

LOS ANGELES — Tennis champion Serena Williams joined OPI co-founder Suzi Weiss-Fischmann at a New York City event on Aug. 25 to officially launch the final series of nail lacquers in her Glam Slam! by OPI promotion, which kicked off earlier this year.

The colors included in the Glam Slam! U.S. limited-edition duo-pack are a shimmering red named Love is a Racket and a glittering bronze titled Pros & Bronze.

"It has been so wonderful to work with Serena. She has a fierce passion for nails and knows how to make a fashion statement both on and off the court," stated Weiss-Fischmann. "Serena helped us to create tones that exemplify her personality and style. Packed with shimmer and highly pigmented, all 11 shades, including three Shatter hues, have been hugely successful."

The Glam Slam! promotion kicked off in January, with the global premiere of OPI’s Black Shatter coat. New shades have been launched throughout the year in conjunction with Grand Slam tournament dates, beginning with Glam Slam! Australia and followed by France, England and now the United States. During a guest appearance on “Oprah” in late 2010, Williams revealed her love for nails and unofficially announced her partnership with OPI, with each audience member receiving an OPI manicure to showcase on-screen.

Glam Slam! lacquers currently are available at professional salons nationwide.

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