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Huggies launches Web site reward program

BY Allison Cerra

NEENAH, Wis. At a time when the economy has left families feeling the crunch, Huggies brand has launched a reward program to show appreciation for parents.

Huggies Enjoy the Ride Rewards offers the chance to earn points that will let them enter sweepstakes, instant win games and more. In addition to prizes that members can win at www.EnjoyTheRideRewards.com, Huggies brand is further continuing the journey with a chance to win a one year supply of diapers every day for the next year.

Customers can start earning points by registering at www.EnjoyTheRideRewards.com, where they immediately will be entered into the year-supply diaper giveaway and earn 10 bonus points. By simply interacting on the site, including referring friends who also sign up, watching fun videos, taking parenting polls and sharing ideas, customers collect points. Plus, Huggies brand will continue to update prizes and add new ways Moms can interact, making it an engaging experience every time they visit.

“During these uncertain economic times, providing Moms with access to a rewards program that enables them to have fun, talk to each other and share their opinions, while accumulating points and redeeming them for a chance to win fabulous prizes that benefit their family, is a win-win for Moms and the Huggies brand,” said Jeff Dawson, VP Huggies brand. “Enjoy the Ride Rewards is designed to establish a strong relationship with Moms as they begin their journey through motherhood, and then stick with them through all the ups and downs of parenting.”

Earlier this spring, Huggies brand launched Pure & Natural diapers, a diaper that includes natural, organic materials and ingredients to provide gentle protection for new babies.

Huggies Pure & Natural diapers include organic cotton in the outer cover. They also feature aloe, vitamin E and are hypoallergenic and fragrance free. The packaging is made from 20% post-consumer recycled materials. Offered in six sizes ranging from newborn through size 5, the liner of each diaper includes renewable materials.

New Huggies Pure & Natural diapers are widely available in North American retail outlets. For more information, visit www.HuggiesPureAndNatural.com. Product samples and high resolution images are available upon request.

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Breyers, Klondike, Popsicle introduce new better-for-you dessert options

BY Anna Mcgrath

ENGLEWOOD CLIFFS, N.J. Three well-known ice cream companies are cooling down for summer with their new lineup of ice cream and frozen treats, set to arrive just in time to celebrate National Ice Cream Day on July 19.

Whether consumers are looking for a healthy snack or craving a truly indulgent dessert, Breyers, Klondike and Popsicle are sure to have whatever they’re looking for.

This summer, Breyers welcomes its Smooth & Dreamy line. The all-natural, half-the-fat ice cream option is a healthy choice with 30% fewer calories than regular ice cream but with the same delicious taste.

The Klondike 100 Calorie and Klondike No Sugar Added products are two other options for a guiltless crave-quencher this summer season. For its chocolate-lovers, Klondike announced that six of the Klondike stickless bars now have a thicker chocolate shell with 25% more chocolate coating to surround the light ice cream filling.

Not to be outdone, Popsicle announced the expansion of its Slow Melt line in 2009, now with more fun sizes, shapes, colors, flavors and characters for kids and less mess for moms. The All Popsicle Slow Melt ice pop varieties are fat free and a good source of vitamin C.

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Naked Juice introduces 100% recyclable bottles with its Naked reNEWabottle

BY Anna Mcgrath

AZUSA, Calif. Furthering its commitment to quality and sustainability, Naked Juice has launched its reNEWabottle, making it the first nationally-distributed brand to transition to a 100% post-consumer recycled plastic bottle.

Naked Juice expects the eco-friendly evolution of its entire product line to be completed in 2010.

The transition will commence this month with all flavors found in 32-ounce bottles. The new bottles can be easily spotted with its fresh transparent look, showing off the vibrant juice inside.

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