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Huggies introduces YouTube channel

BY Allison Cerra

DALLAS — Huggies has introduced its new branded YouTube channel, which is designed to give parents the opportunity to show off their active babies’ unique moves.

Parents are encouraged by the brand — which recently launched its Little Movers slip-on diapers to cater to squirmy babies that make diaper changes a challenge — to visit the channel’s Squirmy Baby Roundup and create a Huggies Little Movers slip-on diapers commercial and name their baby’s twists and turns. Celebrity moms, including Melissa Rycroft, Tia Mowry and Emily Procter, also have joined in on the fun.

Click here to visit Huggies’ YouTube channel.

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Power Rangers Power Blasts arrive at Walmart, H-E-B

BY Allison Cerra

LOS ANGELES — A new line of juice drinks designed for kids has hit the market.

Power Rangers Power Blasts — created by Genesis Today through a partnership with Saban, the company behind the Power Rangers franchise — tout 50% fewer calories and half the sugar content found in the leading children’s juice boxes, as well as more than 11 vitamins, minerals and nutrients, Genesis Today said.

Power Rangers Power Blast juice drinks, available in six packs, now are available at Walmart locations nationwide and H-E-B stores across Texas for $2.99.

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Dannon Oikos Greek yogurt to debut Super Bowl ad

BY Allison Cerra

WHITE PLAINS, N.Y. — Dannon is showcasing its Greek yogurt line with a new advertisement that will debut during Super Bowl XLVI.

The company said its new Dannon Oikos Greek yogurt ad is part of a fully-integrated marketing campaign designed to emphasize its better-for-you position in the market. The ad will feature actor John Stamos, who appeared in a Dannon Oikos Greek yogurt last August.

“Americans continue to crave Greek yogurt and demand continues to grow as we see a shift in the way that Americans enjoy yogurt. We make what is possibly the best tasting yogurt in the world with Dannon Oikos and now is the perfect time to highlight this delicious and nutritious snack in our Super Bowl ad,” Dannon SVP marketing Sergio Fuster saod. “We are preparing some very memorable advertising that emphasizes just how good it is, and we’ve invested in production capacity to meet anticipated increased demand.”

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