BEAUTY CARE

Huda Beauty unveils innovative liquid matte lipstick

BY Gina Acosta

NEW YORK — Beauty blogger and entrepreneur Huda Kattan is launching a new take on liquid lipstick with a revolutionary formula.

Huda Beauty's new comfort-wear Liquid Matte formula is infused with antioxidants and an exclusive complex to help maintain the lips' hydration. The lightweight formula glides on a thin coat of color that intensifies as it sets to a matte, transfer-free finish with staying power.  

A wide spectrum of colors featuring timeless nudes, feminine pinks, deep reds, and the classic 90s brown beautify lips for hours without compromising comfort. Sixteen must-have colors can be used alone or combined to create the perfect color for any occasion. 

"I created Liquid Matte because I could never find a liquid lipstick that suited my needs.  This formula is so light, your lips feel bare, but it gives you a long-lasting, transfer-free finish in shades to die for," said Kattan. "When I put my lipstick on in the morning, I feel ready to conquer the world – I created these products in hopes that anyone who wears them feels the same way!"

The Huda Beauty collection consists of record-breaking false eyelashes that are favorites among celebrities, including the Kardashians, Jennifer Lopez, Eva Longoria, and Nicole Richie. In April, Huda Beauty launched long-lasting Lip Contours ($19) at Sephora, becoming one of the biggest launches in Sephora history within a few hours of its release. 

Huda Beauty Liquid Matte products will be available at Sephora and other retailers for $20.

With over 14 million followers on Instagram, Huda Kattan (@hudabeauty) is credited with unifying beauty trends across the globe and empowering women by giving them the tools to be confident. From coining the "T. rex pose" to sharing tips from her own professional makeup expertise, Kattan's fan-favorite tutorials often begin a ripple effect that take the beauty world by storm.

 

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Method introduces new gel body wash

BY Gina Acosta

SAN FRANCISCO — Just in time for summer's long days full of sun and sand, Method is launching a new product to help consumers beat the heat.

Method Products has unveiled a new line of gel body wash. Enriched with avocado extract + vitamin E, the biodegradable formula lathers into velvety suds. Boasting four vivid fragrances—including longtime hand wash favorites waterfall (blue), green tea + aloe (green) and mandarin mango (orange) plus new addition lilac blossom (purple)—refreshing body wash is now available for $5.99 at Target and target.com.

"We're passionate about bringing the clean ingredients, responsible packaging and beautiful design we're known for in cleaning products into personal care," said Lucy Seche, method's director of body. "The addition of refreshing body wash expands method's offering in the body wash aisle — deepening our commitment to making naturally derived hand and body washes at an accessible, everyday price. These new additions mean we have even more formulas, fragrances and colors to fall in love with this season."

Additional features and benefits include:
•  specially designed pull-top cap for quick and easy dispensing
•  formula free of dirty ingredients like parabens, phthalates, triclosan and EDTA
• 100% recyclable bottle made from recycled plastic (PCR)
•  never tested on animals + contains no animal by products

Method has also launched a new moisturizing body wash in coconut milk. It can be found alongside the rest of method's moisturizing, refreshing and foaming body wash lines at Target and target.com for $5.99.

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SC Johnson acquires popular Babyganics brand

BY Gina Acosta

SAN FRANCISCO — Private equity firm VMG Partners has sold a rapidly growing brand of personal care for families to SC Johnson. 

Founded in 2004, Babyganics is a lifestyle brand offering family-focused products including skin care, bath care, sun care, insect repellent, oral care, hand hygiene, surface cleaners, laundry products, dish soaps, diapers and wipes.

"The Babyganics brand has emerged as a true leader in the pursuit of providing unique and innovative products for today's parents and their children,"said Kara Roell, managing director of VMG. "VMG is extremely appreciative of the partnership built with Kevin Schwartz and Keith Garber, the leaders of Babyganics, and of the collaboration, creativity and exceptional performance of the entire Babyganics team in redefining the well-baby category."

Babyganics represents the second exit in VMG's second fund, following quickly after the sale of Justin's to Hormel Foods.  VMG's other brands include Health Warrior, Kernel Seasons, KIND Healthy Snacks, Natural Balance, Nature's Bakery, Pretzel Crisps, Perfect Bar, Quest, Spindrift, and Vega. 

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