HRG streamlines independent channel strategy presentation
Revlon kicks off fundraising campaign for women’s health charities
NEW YORK — Revlon on Tuesday kicked off its Love is On Million Dollar Challenge, which looks to raise money for more than 100 women’s health charities. At the end of the challenge, the organization with the most donations from Revlon customers will be eligible for a $1 million contribution from Revlon, with the runner-up receiving $250,000. Over the course of the six-week challenge, Revlon will also distribute $150,000 a week in bonus challenge money.
“Love drives all that we are passionate about, including the urgent need to support women’s health,” Revlon CEO Lorenzo Delpani said. “It’s only by joining together that can we be most effective in tackling the serious health issues facing women today. That is why our challenge, which inspires everyone to give, is so exciting. For us, it’s about leveraging the power of community — and love — to make the biggest impact possible.”
This year’s Love is On challenge is the first time that Revlon will use the crowdfunding platform CrowdRise. Those who want to contribute can do so directly to a charity on CrowdRise or create their own fundraising page for a specific charity. The winner of the challenge will be announced in November at an event with the company’s global brand ambassadors.
“I joined Revlon almost 20 years ago and their passion and commitment to bettering women’s lives has never wavered,” Halle Berry, a longtime Revlon global brand ambassador said. “They have always been, and continue to be, a devoted champion for women’s health.”
Aquaphor adds diaper rash cream to baby line
WILTON, Conn. — Skin care company Aquaphor announced a new addition to its line of products on Tuesday. Aquaphor Baby Diaper Rash Cream is the newest member of the 90-year-old company’s skin care line.
“Aquaphor has always been dedicated to making an impact on the everyday lives of our fans,” Erynn Keefe, marketing director for Aquaphor at Beiersdorf said. “With the launch of Aquaphor Baby Diaper Rash Cream, we're hoping to continue evolving the brand's offering for both loyal and new users – especially first-time parents seeking a go-to, reliable solution to help their babies' diaper rash.”
The fragrance-free cream is meant to relieve diaper rash in less than six hours, the company said. It includes zinc oxide to create a barrier to prevent further irritation. The diaper rash cream joins Aquaphor’s other baby products, which include its Baby Gentle Wash & Shampoo and its Baby Healing Ointment.
The 3.5-oz tube will be sold at Walmart, Target, Rite Aid, CVS and Amazon.