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HRG refreshes PlantPure image

BY Michael Johnsen

Hamacher Resource Group recently completed a package design project for whole food, plant-based frozen entrée line, also named “PlantPure,” to refresh the image as they expand their presence online and in brick and mortar grocery stores. HRG staged and photographed 20 frozen meals and developed packaging for each one in line with PlantPure’s mission of promoting the health benefits of plant-based nutrition broadly to U.S. citizens, as seen in the documentary movie, “PlantPure Nation.”

“Wellness retailing reaches beyond personal care and OTC into functional food, so working with a company like PlantPure that has such a health-focused mission was a natural extension for our business,” said senior marketing services account manager, Jen Johnston, Hamacher. “We were happy for the opportunity to stretch our branding skills to food packaging and especially enjoyed working with the PlantPure team.”

“We truly appreciate the expertise HRG brought to this project – they exceeded our expectations on a number of levels and have been a dream to work with,” Nelson Campbell, PlantPure president, said. “Their design skills brought to life the PlantPure entrée brand, and their ability to deliver despite tight timeframes really helped us keep our momentum and deliver to retailers as promised.

The HRG team researched competitors in both the vegan and frozen food space and then tapped into their experience in branding to create a package design that represents the quality ingredients used and showcases the company’s commitment to purity, as well as supports their new “Healing America” documentary movie and movement.

 

 

 

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Teavana expands ready-to-drink availability, adds unsweetened option

BY Gisselle Gaitan

Teavana is expanding upon its ready-to-drink portfolio with the launch of its second unsweetened product launch. The unsweetened strawberry apple green craft iced tea combines green tea with fruit flavor and lemongrass without the inclusion of added sugar.

This latest addition comes on the heels of the company previously announcing a partnership with Anheuser-Busch to ship ready-to-drink premium Teavana Craft Iced Teas to select grocery and convenience retailers in New Hampshire, New York, Vermont and Missouri — which are now available for purchase nationwide.

The flavors previously launched to retail locations were:

  • Pineapple Berry which combines tropical citrus notes, hibiscus and green rooibos.
  • Peach Green Tea features green tea, notes of peach and Pacific Northwest mint.
  • Passion Tango Herbal Tea contains hibiscus, apple and Thai lemongrass.
  • Mango Black Tea combines mango notes with black tea and hints of lime.

Teavana’s unsweetened strawberry apple green craft iced tea contains zero calories and is available for purchase in grocery and convenience retailers nationwide alongside the brand’s previously launched flavors.

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Halo Top Creamery expands non-dairy, vegan offerings

BY Gisselle Gaitan

Halo Top is launching seven new non-dairy and vegan-friendly pints of ice cream that will be hitting retail locations in February. This announcement comes on the heels of the company launching a limited-edition holiday flavor in 2017.

The new offerings will feature two new flavors:

  • Toasted Coconut contains flakes of toasted coconut and creamy, tropical notes.
  • Vanilla Maple features a hint of maple, elevating the taste of vanilla.

Both launches will join fan-favorites pancake and waffles, birthday cake, candy bar, chocolate almond crunch and chocolate chip cookie dough.

“When we launched our original line of non-dairy flavors, we knew we wanted to expand to include even more indulgent options,” Justin Woolverton, Halo Top CEO and founder said. “We know our fans look to us for variety and creativity in our flavors, and we want to make sure we always address those requests for our dairy-averse and vegan fans as well.”

Non-dairy flavors are made with coconut milk and meet the demand for dairy alternatives, which has increased significantly over the last few years, the Los Angeles-based company said.

Halo Top’s non-dairy and vegan offerings are currently available for purchase online and will hit the freezer section of grocery stores nationwide in February.

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