BEAUTY CARE

Hoyu acquires Samy Companies

BY Antoinette Alexander

CHICAGO Private equity fund Hispania Capital Partners has completed the sale of Samy Companies, a maker of hair care products, to Hoyu Co., a privately held international hair care products company based in Nagoya, Japan.

Terms of the deal were not disclosed.

HCP invested in Samy, a provider of styling and shampoo products, in 2004. Based in Tampa, Samy was founded by hair stylist and hair care expert Samuel Suarez, who initially grew his enterprise by targeting the U.S. Hispanic market.

Today, Samy’s products are sold in about 32,000 doors by 60 retailers throughout the United States and Europe, including Walgreens, CVS, Rite Aid and Target. Samy products are also sold on the Home Shopping Network in the United States, Home Shopping Europe in Germany and Ideal Networks in the U.K.

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Bio-Oil announces new 4.2 oz. size

BY Antoinette Alexander

NEW YORK Bio-Oil, a skin care product that is made with PurCellin Oil to help diminish the appearance of scars and stretch marks, is now available in a larger 4.2-ounce size.

“Our experience in international markets shows users prefer a larger product size to treat not only the improvement of scar, stretch mark and uneven skin tone appearance, but also aging and dehydrated skin on the entire body,” stated Claire Gutschow, Bio-Oil sales and marketing director. “Based on this, and the phenomenal sales success of the 2-ounce size in the United States, the new 4.2-ounce bottle was a no-brainer.”

Bio-Oil hit the retail shelves just over a year ago and, according to the company, has become the No. 2 selling skin care product in U.S. drug stores, and the fourth largest skin care launch over the past year.

Its key ingredient, PurCellin Oil, acts as the delivery system for vitamins A and E, calendula, lavender and rosemary oils, and chamomile extract. Bio-Oil retails for $19.99 (4.2 ounces) and $11.99 (2 ounces).

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Axe introduces Dark Temptation bodyspray and shower gel

BY Antoinette Alexander

NEW YORK Unilever’s Axe brand has introduced the new Axe Dark Temptation in a bodyspray and shower gel.

Axe Dark Temptation combines the subtle aroma of chocolate with fresh gourmet scents, including hot chocolate amber and red peppercorn. Fragrance expert Ann Gottlieb developed the new Dark Temptation.

The new fragrance, which hit retail shelves this month, is available in Axe Deodorant Bodyspray (4 ounces) and Axe Shower Gel (12 fluid ounces). Both have a suggested retail price of about $4.99.

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