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Hotbox Roasters intros Nitro Cold Brew

BY David Salazar
LONGMONT, Colo. — Coffee company Hotbox Roasters is rolling out its new high-octane Nitro Cold Brew, a 12-oz. canned coffee drink with 420 mg of caffeine. 
 
“Our Nitro Cold Brew is a dose of natural energy that's ready for anything," Hotbox Roasters’ green coffee buyer and wholesale director, Matt Herren, said. "It is a great complement to our whole bean roasts and collaborative coffee beers, and gives coffee fiends a way to experience Hotbox Roasters on the move. You can throw back a can or pour it aggressively into a glass — either way, you're bound to love the velvety smooth texture and naturally sweet flavor.”
 
The cold brew contains Arabica coffee beans roasted in Longmont, Colo. and brewed for 24 hours with filtered Rocky Mountain water, the company said. The company will be launching a three-month road trip in May to share product samples. 
 
Hotbox Roasters’ Nitro Cold Brew is currently available at major retailers in Alabama, California, Colorado and North Carolina, and it will soon be available in Florida, Kansas and Missouri. Its retail partners include Whole Foods, Lucky’s Market and Alfalfa’s market, and will soon be in Kroger banner stores, the company said. One can retails for $3.69-$4.20.
 
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Hershey’s Easter products hit shelves

BY David Salazar
HERSHEY, Pa. — Hershey on Tuesday announced its lineup of Easter season products that include its Reese’s and Cadbury brands. In addition to sping-inspired packaging, the company is rolling out some innovations in the candy aisle.  
 
The company is launching Hershey’s Kisses Carrot Cake Candies, as well as Hershey’s Milk Chocolate Covered Marshmallow Eggs, which wrap marshmallow in its milk chocolate. In addition to its marshmallow eggs, the company is introducing several new Reese’s egg products, including White Peanut Butter Eggs in its king-size variety, Peanut Butter Crème Eggs in individual and five-packs and Reese’s Gold Eggs. 
 
Also in the company’s egg-inspired lineup are the Cadbury Mini Crème Egg Assortment and Cadbury Chocolate Crunch and Crème Mini Eggs. And with baskets among consumers’ favorite parts of Easter — 60% in a recent survey said creating or receiving baskets was their favorite tradition — Hershey is rolling out basket-stuffers including the Hershey-Ets Patel Cane, Jolly Rancher Jelly Beans Cane and Reese’s Peanut Butter Bunny. It is also launching the Kisses Deluxe Easter Bunny Box, featuring hazelnut-filled Kisses Deluxe candies in a bunny-shaped box. 
 
The Easter products are available at retailers nationwide with the Cadbury Chocolate Crunch and Crème Egg and Reese’s Gold Eggs available at Target and the Reese’s Peanut Butter Crème Egg and White Peanut Butter Eggs available at Walmart. 
 
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Bazooka launches Juicy Drop Gum

BY David Salazar
NEW YORK — Topps’ Bazooka Candy Brands division is introducing a new way to chew gum with its Juicy Drop Gum. The product lets consumers determine the flavor intensity of their gum and extend its flavor by adding sour gel to each piece. 
 
“Juicy Drop Gum will shake up the gum category by capitalizing on consumer desire for longer lasting flavor, allowing consumers to create their very own delicious gum and gel combination that extends flavor and brings fun to every bite,” Juicy Drop brand manager Rebecca Sotsky said. “Juicy Drop is the only brand that lets consumers control the combination of sweet and sour tastes for a mind-blowing flavor experience.” 
 
The packaging comes with a built-in gel flavor booster and eight pieces of sweet bubble gum. Gum flavor can be added in the piece of gum’s “drop zone” and added while chewing to boost flavor. The gum is available in four flavors, Knock-Out Punch, Blue Rebel, Apple Attack and Watermelon Blast. It is available at such retailers as Walmart, Kroger and 7-11. 
 
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