Hot GM and Consumables products at NACDS Total Store Expo 2014
Chewing gum is about to get even easier. Mondelez International’s Trident is taking it all off with the new Trident Unwrapped. Packaged in convenient bottles and pouches, Trident Unwrapped is ideal for those on the go. Trident, a sugar-free gum, has been helping Americans fight cavities for 50 years.
Viniq Shimmery Liqueur
Viniq Shimmery Liqueur is making waves as this enticing fusion of vodka, Moscato and fruity flavors merge to make this shimmery liqueur. It can be served by itself, on the rocks or combined with mixers. For example, suggested cocktail recipes include Oh Snap!, made with chilled Viniq, an orange slice and chili powder, or the Upper West Side, which is Viniq, French Cognac and an orange peel.
The Emerson Group is introducing gLovies disposable multipurpose gloves for kids, to keep little hands clean. It’s a new category that features a solution that’s ideal for arts and crafts, baking, classrooms and public restrooms. The gloves decrease cleanup time, and prevent paint from getting under the fingernails. Each pair is waterproof and adorned with three penguin “friends” to keep kids enthusiastic about wearing their gLovies. gLovies fit loosely, so that hands of all sizes can fit easily, but they feature an elastic wristband so that they don’t come off.
Drink your vegetables with the all-natural Fave 100% fruit and vegetable juice, which promises to deliver three full servings of vegetables per 8-fl.-oz. glass. Each 8 fl. oz. glass of Fave also provides the equivalent of one-quarter cup of fruit, or half of a daily serving. The juice also has the antioxidant power of vitamins A and C. Fave, which is an acronym for “fruit and vegetables,” is low in sodium and has just 60 calories. In addition, it has no preservatives, artificial sweeteners or high-fructose corn syrup. It is available in three flavors: strawberry-banana-kiwi, blueberry-pomegranate-goji and orange-tangerine-pineapple.
Pet Naps Grooming and Ear & Eye Wipes
With more and more pharmacies filling pet medicines, pet care products at the drug store is a complementary category being shopped by pet owners. In that space, Nice-Pak Products is introducing VetIQ Pet Naps Grooming and Ear & Eye Wipes, which are formulated with a pH balance to match a pet’s skin. The wipes are designed to remove dirt from a pet’s paws and coat after walks, during rainy days or for in between baths. It contains moisturizers for animal skin softness and coat conditioning, and is safe for ears, eyes and the occasional lick. The wipes are made from 100% plant-based fibers, making them naturally absorbent.
Energizer MAX batteries
Alkaline batteries with extended product claims have been credited with driving sales across the battery category. Energizer MAX batteries now feature a new Power Seal Technology that allows them to hold power for up to a decade in storage. This extended shelf life provides consumers with added assurance that their batteries will work when needed to power essential daily devices like children’s toys, remote controls and clocks. More importantly, Energizer has eliminated concerns of leakage by guaranteeing that devices will be protected from leakage for up to two years.
Mylan launches generic Klor-Con
PITTSBURGH — Mylan on Friday announced the launch of potassium chloride extended-release tablets, USP in 600-mg and 750-mg dosage strengths. The drug is the generic version of Klor-Con from Upsher-Smith and is used for the treatment of patients with hypokalemia, with or without metabolic alkalosis; in digitalis intoxication; and in patients with hypokalemic familial periodic paralysis, the company stated.
Potassium chloride extended-release tablets, USP had sales in the United States of $135 million for the 12 months ending June 30, 2014, according to IMS Health data.
Bringing digital shoppers to brick and mortar
In the age of omnichannel retail, brick-and-mortar stores, more than any other channel, are still the most important part of a successful omnichannel approach to retail, according to a recent report by consulting group A.T. Kearney.
For the report, “On Solid Ground,” A.T. Kearney surveyed about 2,500 shoppers among four different age groups — teens, millennials, Gen X, baby boomers and seniors — on what channels they use when making a purchase.
And while there are variations among age groups with regard to the role brick-and-mortar stores play in the process, 95% of purchases in 2013 were made in-store by those surveyed. Another 5% of respondents looked at a brick-and-mortar location, even though they ended up purchasing online.
That combination is an example of the most important trend identified in the report: A separation is occurring between value capture — when a customer makes a purchase — and value creation — making a consumer want to purchase something. So even though a purchase might end up being completed online, the physical store is still an important part of the shopping journey.
Even among the purchases that end up taking place online, 67% of the people making those purchases end up in a store along the shopping journey. Moreover, the trend applies even if customers don’t end up making a purchase. For retailers, this trend means finding new ways to evaluate effective strategies in value creation.
“The decoupling phenomenon requires that successful retailers develop effective value creation and capture tracking technologies and systems to track shopper engagement beyond ‘sales,’” the report said.
“The decoupling of value capture is important for retailers to understand as they consider resource allocation decisions across channels to ensure that the true value the physical store creates is accounted for properly,” report co-author and A.T. Kearney partner Mike Moriarty said.
Understanding where along the shopping journey the store plays its most important role is a first step toward tracking engagement more effectively. The four stages the report identified are: discovery, trial, purchase, pickup and return. Across all stages, seniors are the age group in the survey that most highly favors physical stores, while millennials tend to favor them least. There also are variations among the types of products favored in each stage.
Discovery is the stage that the store is least used among every age group, with less than half of Gen Xers, teens and millennials using stores to find items they’re looking to purchase. Fifty-five percent of baby boomers make their discovery in-store, as do about 60% of seniors. With discovery, the store factors in most heavily for those looking to purchase clothes and health and beauty products, and least among those looking to buy electronics.
The other stage that consumers don’t overwhelmingly favor the store is with pickup. Though almost 70% of seniors and 60% of baby boomers favor picking up items in-store, only about 55% of teens and Gen X do, and fewer than 50% of millennials want to pickup their items in the store and would prefer to have them delivered.
The highest-performing stage for the store is trial — customers want to test out products in a hands-on way that e-commerce sites don’t provide on their own. For each demographic in the report, more than 70% favor stores, with almost 80% of seniors, baby boomers and teens favoring stores to try out products. As is the case with discovery, health and beauty products are the top category that people like to test in store. Health and beauty products also are the category that factors highest into another category that favors stores — returns.
Brick-and-mortar stores are preferred by just about every demographic when it comes to returns — it’s even popular among customers who made purchases online.
The trip a customer makes to return a product is an especially fruitful one for both value creation and capture — about 20% of those returning products bought online end up making another purchase. Additionally, the category that most people return in store is health and beauty products.
When it comes to actually purchasing items, there are large disparities between demographics, with about 80% of seniors preferring stores, and only about 60% of millennials preferring stores to online.
Given all of the different roles that the store can play — and the fact that one-third of customers are using two channels simultaneously during a purchase — the report underlined the need to see digital and physical as going hand in hand.
“A strategy based on leveraging the appeal of the physical store supported by digital is the best formula for capturing the maximum number of sales, building sustainable customer loyalty and creating opportunities to cross-sell,” the report said. “Viewing retail strategy through the lens of two separate — and, at times, competing — channels hinders retailers’ ability to create a seamless, end-to-end customer experience.”