HEALTH

Hot Concepts: Vitamins That Give Back

BY DSN STAFF

Walgreens last year extended its exclusive relationship with Vitamin Angels to help provide children and mothers in at-risk populations with essential vitamins and minerals, and in so doing continued to strike a chord with aspirational consumers.

(Click here to view the full Category Review.)

Through 2017, Walgreens and its vitamin brand partners will donate 1% of retail sales from vitamin purchases of participating brands. Walgreens’ Vitamin Angels campaign to date has raised $5.5 million and reached more than 21 million children.

"Every mom wants their kids to be healthy and strong,” said Katlyn, a real-life mom in the video, “Katlyn’s Story,” part of a series on Walgreens’ YouTube channel about Vitamin Angels. “But when you’re choosing between gas and paying the rent, and vitamins, you’re probably going to choose gas and paying the rent.”

According to research by BBMG and GlobeScan, more than one-third (38%) of consumers globally identify themselves as aspirational, which is defined by their desire for responsible consumption and the brands they buy acting in the best interest of society.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
HEALTH

Hot Concepts: Transforming the Retail Landscape

BY Michael Johnsen

There’s only one thing that can be better than a strategically placed shelf talker, and that’s a literal talking shelf. That’s exactly what Shelfbucks, a leading iBeacon promotion platform for retail stores, and Menasha Packaging are bringing to brand manufacturers with a smart display platform — a shelf talker that interacts and engages a consumer through her smartphone.

(Click here to view the full Category Review.)

Shelfbucks uses iBeacon devices, installed on retailers’ store shelves, which smartphone users can use to access expert content, promotional offers, ratings and reviews, and relevant data on near by products.

“The Menasha partnership with Shelf-bucks will deliver the industry’s first smart displays. Smart displays will change the game for brands and retailers who want to really understand their consumer and shopper, and help drive higher sales rates at the most important point on the path to purchase in store,” said Paul Murphy, Menasha senior director of retail sales and new business development. “The approach will allow brands and retailers to deliver a cost effective way to take shoppers from today’s 2-D display world into tomorrow’s 3-D interactive world,” he said.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
HEALTH

Sales of OTC remedies increase at the dollar store channel

BY Michael Johnsen

The dollar store channel is growing in prominence when it comes to OTC remedies, noted Bob Sanders, EVP at IRI, at the Consumer Healthcare Products Association Annual Executive Conference last March. Overall, 99.2% of all households purchased an OTC remedy in the past year, generating 2.9 billion trips, which was on par with the year prior. The average consumer spent $347 on OTC medicines last year, up 2%.

(Click here to view the full Category Review.)

The dollar channel contributed the greatest gain in channel contribution to OTC sales — 2% of all OTCs were sold in a dollar store last year, up 0.4%. And dollar stores accounted for 5% of all OTC trips, up 0.2%. OTC sales within the dollar channel have increased due to gains in both penetration and buying rate, Sanders said. As many as 28.3% of U.S. households bought their OTCs in a dollar store last year, spending as much as $23.99 per purchase.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?