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Hostess launches individually wrapped cake slices

BY Gisselle Gaitan

Just on the heels of announcing new limited edition flavors of their CupCakes products, Hostess has announced plans to focus on their breakfast game by unveiling two new on-the-go innovations.

The Kansas City, Mo.-based company announced the launch of individually wrapped cake slices of two classic flavors:

  • Iced Lemon Cake contains real lemon juice and topped with lemon icing; and
  • Cream Cheese Pound Cake features a dense flavor of cream cheese.

“Our fans now have wider access to their favorite coffee shop-style cake slices,” Becky Logan, Hostess Brands’ brand director for breakfast, said. “This is the latest step in Hostess’ continuing focus on our growing breakfast business.”

Both items are available for purchase at convenience stores nationwide and are certified kosher. Further product information can be found on the company’s website.

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Ellio’s dives into the frozen breadsticks category

BY DSN STAFF

Best known for its line of frozen pizzas, Ellio’s has decided to expand its product offerings by introducing a line of frozen breadsticks. The two new flavors — cheesy and parmesan and garlic — will be served on the Mount Laurel, N.J.-based company’s four-cornered crispy crust.

Ellio’s breadsticks are made with 100% real cheese and contain no artificial flavors or preservatives, the company said. Each product will come in rectangular shape and in one-inch wide breakable slices.

“The frozen food sector continues to grow year after year. We’re incredibly excited to expand Ellio’s presence in the frozen food aisle with the launch of Breadsticks in two varieties that both adults and kids will love,” Bill Whalen, executive vice president of Dr. Oetker USA, the parent company of Ellio’s Pizza said.

The breadsticks must be baked in a conventional or toaster oven for 8 to 10 minutes until the cheese is bubbling and edges are slightly browned. Each box comes with 12 sticks, and they can currently be found in the freezer aisle in retailers such as Stop & Shop, Shoprite and Acme Markets.

“Sticking with the brand’s signature shape and classic crust, we topped with mouthwatering cheeses and seasonings that perfectly melts and oozes as it cooks.” Melissa Vesci, brand manager for Ellio’s Pizza, said.

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Bertolli expands organic pasta sauce line, intros Alfredo flavors

BY Gisselle Gaitan

Bertolli has expanded its signature pasta sauce offering by adding two new recipes to the lineup. The latest additions from the company, which is part of Mizkan Americas portfolio of brands, features two creamy, white sauces that are made from ingredients such as aged parmesan, fresh cream and savory garlic.

Joining the Mount Prospect, Ill.-based company’s already established line of red, organic pasta sauces are:

  • Organic Creamy Alfredo is made with aged parmesan, fresh cream and incorporates organic Romano for a rich flavor; and
  • Organic Garlic Alfredo features garlic, aromatic spices and various cheeses.

Both of the sauces are made with organic, non-GMO ingredients, such as cheese, cream, butter garlic and spices, the company said. Each of the products are available online and in select grocery and mass retailers nationwide for the suggested retail price of $3.99 for a 15-oz.-sized glass jar. Further product information can be found on Bertolli’s website.

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