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Hostess adds three new varieties to its 100 Calorie Pack line

BY DSN STAFF

KANSAS CITY, Mo. In the new year, the new wave of dieting has actually become not dieting at all. In fact, rather than swearing off all “good-tasting” fatty foods, there is a way to simply limit how much you intake, and Hostess is happy to do it for you.

Hostess, which gained consumer success with the launch of its 100 Calorie Pack cupcakes, is now adding three new flavors to its 100 Calorie Pack Muffins and Coffee Cakes line. The diverse flavors of the 100 Calorie Pack craze include Blueberry muffins, Banana muffins and Cinnamon Coffee Cake—all three with streusel topping. These three flavors are now available nationwide, just in time for helping out those who have made diet a priority in their New Years resolutions.

The idea for adding more variety to its 100 Calorie Pack line was in response to the success to the three varieties of the Hostess 100 Calorie Pack Cupcakes. “Smart snacking and portion control are trends that are here to stay, and hostess is quickly becoming a leader in this growing and important category,” stated David Leavitt, vice president of Snack Marketing at Interstate Bakeries Corp. “Given the incredible response to our Hostess 100 Calorie Pack Cupcakes launch last year, we are excited to extend our popular line of smart snacking products to include muffins and coffee cakes.”

The advertising campaign is under way, with the slogan of “3 cakes, 100 calories, Real Satisfaction,” as well as national print advertisements of the cakes in leading women’s magazines including People, O, The Oprah Magazine, Ladies Home Journal and Redbook.

With the popularity of the 100 Calorie Pack Cupcakes, Hostess seems to be listening to consumers’ response and giving them what they want. Kevin Kaul, marketing director for Hostess stated, “It may be the moist cake, creamy filling or the delicious icing; whatever it is, people love Hostess 100 Calorie Packs.”

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With big game coming up, Coors Light appeals to Latino football fans

BY Adam Kraemer

PHOENIX As official beer sponsor of the NFL, Coors Light will be helping to kick off Super Bowl XLII with a pre-game show aimed specifically at Latino NFL football fans.

The company is presenting on Feb. 2 Tazon Latino II (Latino Bowl II), the second annual nationally televised flag football game featuring former NFL players and Latino celebrities. As an added benefit for Arizona’s Hispanic community, each touchdown scored during Tazon Latino II, will mean a donation by Coors of 1,000 to the Arizona Hispanic Chamber of Commerce to promote leadership development.

“Tazon Latino II is the premier Latino Super Bowl event,” Mauricio Cardenas, Coors’ chief officer for Latin America and U.S. multicultural markets, said. “It provides a unique and exciting football experience for Latino consumers. … Supporting the development of leadership skills in the community will ensure the community’s strength in the future.”

Following the game, Coors will present a check to Harry Garewal, president and chief executive officer of the Arizona Hispanic Chamber of Commerce.

Tazon Latino II will be hosted by Telemundo personalities Karim Mendiburu, Edgar Lopez and Alejandro Blanco and will be televised on Telemundo on 2 p.m. EST, 2 p.m. PST and 1 p.m. CST. Ex-NFL game participants include Marcus Allen, Rocket Ismail, Randall Cunningham, Wayne Chebret, Eric Dickerson and Fuad Reveiz. Participating Latino celebrities include Carlos Ponce, Aylin Mujica, Miguel Varoni, Julissa Bermudez, Vanesa Hauc, Alex Sirvent, Kat DaLuna and Baby Bash. Bill Gramatica and Jamal Anderson will be the live announcers in Spanish and English, respectively. The halftime show will include pop band Camila.

The game, filmed in Phoenix on Jan. 30 at the NFL Experience, also offers the opportunity for four consumers to sit on the field sidelines with the players. For a chance to win tickets to Tazon Latino II consumers can visit participating retailers.

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Reese’s to lead candy campaign for summer Batman movie

BY Adam Kraemer

HERSHEY, Pa. The Hershey Co.’s Reese’s brand will partner with Warner Bros. Pictures to promote The Dark Knight, the studio’s sequel to the hit Batman Begins, set for release in July.

Among the candies that will carry images from the movie beginning in June are Special Edition Reese’s Peanut Butter Cups, Reese’s Pieces candy and Kit Kat bars. The brand will also offer two movie-specific products: Reese’s Milk Chocolate Peanut Butter Bats and Reese’s Dark Peanut Butter Bats. Special Edition Kit Kat Dark Knight Bars will feature an engraved Bat Signal on standard and king size bars.

The campaign will also feature prizes for consumers and millions of dollars in advertising.

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