Hospitals embracing retail health concepts
A paradigm shift is under way in U.S. hospitals. To keep pace with health reform, the rise of accountable care organizations and the growing empowerment of informed and cost-sensitive patients, hospital-driven health systems nationwide are joining the retail health revolution.
As Paula Crowley reports in the publication Hospitals & Health Networks, “Healthcare consumers value what all consumers value: convenience and customer service.”
That reality, Crowley noted, has redefined the way hospitals and health systems deliver ambulatory services by adopting “the fundamental principles of a profitable retail center: location, access, visibility, convenience and customer service.” She cited several examples of hospitals and rehab centers that have overhauled their central atriums with features like natural lighting, gardens, waterfalls, spacious and comfortable waiting lounges, cafes, in-house stores selling rehab equipment or other amenities.
Increasing patients’ access points to a health system is a key driver in the retail health revolution. But the hospital industry’s embrace of a retail health model also comes in response to a fundamental shift in the way public and private health plans pay for care — from a fee-for-service reimbursement model to one based on successful patient outcomes. That shift is fueling the rise of ACOs and more cost-effective health delivery systems, based on electronic medical records and a more integrated, holistic view of the patient that extends well beyond his or her care within the hospital through outpatient pharmacies and other initiatives.
“With payers moving toward paying for quality and … the continuum of care, you’ve got to have an ACO, and you have to offer some retail [healthcare options],” asserted Ken Berndt, CEO of Careworks Convenient Healthcare, a division of Danville, Pa.-based Geisinger Health System. “You have to have low-cost access seven days a week.”
The electronic integration of patient medical records also is vital to “protect the continuum of care,” Berndt told DSN. “All our facilities share the same EMRs, including our Careworks retail clinics and urgent care centers, our medical homes and our hospitals,” he said. “So patients can freely flow back and forth, and everybody has access to all the medical information in the chart. It really does speed up care and makes it easier to know what to do with prescriptions and other services.”
Mission Pharmacal promoting Lycelle lice kit for BTS season
SAN ANTONIO — Mission Pharmacal will "aggressively" market its head lice kit during the back-to-school season, the company said Wednesday.
The company said it would market the prescription Lycelle kit for the season, when lice infestations are often most rampant. The kit is a drug- and pesticide-free way of eliminating lice and nits that requires a single, 10-minute application.
"We think it’s a good idea to fill a prescription for a Lycelle kit before a lice outbreak," Mission Pharmacal senior director of pediatric prescription products Clint Corwin said. "If my child came home scratching his head, I wouldn’t want to lose time waiting for calls between the pediatrician and the pharmacy."
Unique products help boost sales of facial cleansers
Cleaning the face of makeup, dirt and other impurities in the morning and night is clearly an important part of a healthy skin care routine, and manufacturers continue to answer the call with products that promise to deliver even greater results.
According to the most recent 52-week data from Chicago-based market research firm SymphonyIRI Group, sales of facial cleansers rose nearly 6% to about $635 million.
Manufacturers continue to innovate in an effort to further grow sales and capture greater market share.
For example, Neutrogena recently began offering at retail its new Ultra Gentle daily cleanser. After years of perfecting the hydrophobically modified polymer technology launched in this cleanser, Johnson & Johnson scientists have reshifted the everyday cleansing approach with the launch, the company stated. The new Neutrogena Ultra Gentle daily cleanser is designed to thoroughly remove excess oil, dirt and makeup. It promises to leaves skin feeling comfortable, never too dry or too tight, and rinses clean, never leaving behind residue.
In addition, the Clean & Clear brand recently expanded its portfolio with several new products, including the new Essentials line. The collection includes a foaming facial cleanser, a foaming cleanser for sensitive skin, an astringent, a toner and a dual-action moisturizer that works to both moisturize dry skin and fight breakouts.
The article above is part of the DSN Category Review Series. For the complete Skin Care Buy-In Report, including extensive charts, data and more analysis, click here.