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Horizon announces new line of snack products

BY Ryan Chavis

BROOMFIELD, Colo. — Horizon, a national organic dairy brand, on Tuesday announced the launch of a line of new snack products, which include Horizon Snack Crackers, Sandwich Crackers and Snack Grahams. These items are part of the company’s journey outside of the dairy case and come on the heels of several Mac & Cheese products in January.

Horizon is introducing both organic and made-with-organic options. The USDA-certified organic snacks include Horizon Organic Sandwich Crackers in cheddar and peanut butter varieties. The crackers are packaged in a multi-serve 7.5-oz. box

The made-with-organic snacking products include Horizon Snack Crackers in cheddar and original varieties, which come in a 6.6-oz. box; and Horizon Snack Grahams in honey, cinnamon and chocolate flavors. The snack grahams are available in a multi-serve 7.5-oz. box

“Horizon snack products are a perfect choice for busy families looking for great tasting snacks made with the goodness of organic ingredients,” said Mike Ferry, president of Horizon. “We are always looking for new ways to introduce consumers to the benefits of organic, and with these new options, Horizon now offers more organic products to consumers than ever before.”

Horizon snack products can be found in the snack aisle in grocery stores nationwide.

 

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FDA grants accelerated approval to Zykadia

BY Ryan Chavis

SILVER SPRING, Md. — The Food and Drug Administration on Tuesday granted approval to Zykadia (ceritinib) for patients with a specific type of late-stage (metastatic) non-small cell lung cancer (NSCLC).

The drug — an anaplastic lymphoma kinase (ALK) tyrosine kinase inhibitor — blocks proteins that promote the development of cancerous cells and is intended for patients with metastatic ALK-positive NSCLC who were previously treated with crizotinib.

"Today’s approval illustrates how a greater understanding of the underlying molecular pathways of a disease can lead to the development of specific therapies aimed at these pathways,” said Richard Pazdur, M.D., director of the Office of Hematology and Oncology Products in the FDA’s Center for Drug Evaluation and Research. “It also demonstrates the FDA’s commitment to working cooperatively with companies to expedite a drug’s development, review and approval, reflecting the promise of the breakthrough therapy designation program.”

Zykadia is marketed by Novartis, which is based in East Hanover, N.J.

 

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PriceGrabber survey reveals Mother’s Day shopping habits

BY Ryan Chavis

LOS ANGELES — With Mother’s Day just around the corner, online shopping site and e-commerce platform PriceGrabber released results of its 2014 Mother’s Day Shopping Survey. The survey, conducted from April 3 to April 17, includes responses from more than 3,000 online shoppers.

When the company asked mothers what they wanted for their special day, 44% said they wanted to spend more quality time with family. Gift cards were the next most popular choice at 29%, with 28% of mothers saying they wanted flowers. Jewelry and dining out share the fourth spot at 26%.

What do consumers actually plan to give their mothers this year? The survey revealed that flowers nabbed the top spot at 37%. Quality time with the family and dining out tied as the second most popular choice at 29%. Greeting cards or e-cards came in at 24%, and 19% of respondents said they would be giving gift cards.

The PriceGrabber survey also highlighted the shopping habits of consumers on the hunt for a Mother’s Day gift: 60% of consumers said they would purchase online, with 50% reporting that they would shop from their computer and 10% planning to purchase from a mobile device (defined in the survey as a smartphone or tablet). Forty percent of shoppers will take the brick-and-mortar route when making a purchase.

 

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