HEALTH

Honey Naturals employs social media on competitive product exchange

BY Michael Johnsen

SANDY, Utah — Honey Naturals last week started offering parents a free bottle of Zarbee’s children’s cough syrup in exchange for a Facebook photo of them discarding a competitive brand of cough syrup.

The exchange was launched in response to a recent C.S. Mott Children’s Hospital national poll on children’s health, which found 61% of parents of children ages 6 months to 2 years gave over-the-counter cough-cold medicines to their children within the last 12 months, despite a 2008 warning issued by the Food and Drug Administration against the use of OTC cough-cold products for infants and children under 2 years of age.

After posting that photo here on the Zarbee Facebook page, parents can mail a receipt for a reimbursement of the purchase. The promotion runs through Feb. 25.

Zarbee’s children’s cough syrup combines a blend of buckwheat and wildflower honeys with other all-natural ingredients to calm coughs.

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New supplement touts alcohol metabolism claim

BY Michael Johnsen

LAS VEGAS — Forgiven Bottling Group launched its hangover product Forgiven, a vitamin B1 supplement the company claims helps metabolize alcohol.

“Forgiven is the first and only alcohol burner available to the consumer seeking a healthy solution to sober quickly when the night is over,” stated Chas Aday, CEO of Forgiven Bottling Group.

One packet of Forgiven will retail for a suggested $3.99, the company reported.

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Tiger Balm supports Susan G. Komen race in Los Angeles

BY Michael Johnsen

HAYWARD, Calif. — Prince of Peace Enterprises’ Tiger Balm brand on Tuesday announced its sponsorship of the 2011 Susan G. Komen Los Angeles County Race for the Cure, taking place Sunday, March 6, at Dodger Stadium.

“Tiger Balm stands with Susan G. Komen for the Cure in support of those whose lives have been touched by breast cancer,” stated Kenneth Yeung, Prince of Peace president. “We are proud to use our involvement in the Los Angeles County Race to help raise awareness of this important cause among fans and users of Tiger Balm products.”

Tiger Balm representatives will distribute free samples of Tiger Balm neck and shoulder rub and free workout towels featuring the Susan G. Komen and Tiger Balm logos, while supplies last. Tiger Balm also will distribute Tiger Balm-logoed water bottles to cancer survivors.

Tiger Balm also is featuring a photo booth kiosk where individuals or groups can pose for free souvenir photos. In addition to a set of prints, visitors also will receive a complimentary protective photo sleeve featuring the Susan G. Komen and Tiger Balm logos. The photo booth will operate until about 11:30 a.m. on the day of the race.

Tiger Balm is helping promote race participation and raise awareness of the Susan G. Komen for the Cure cause by running an online advertising campaign in the Los Angeles area.

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