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Honey Maid launches new snack, creative initiative for children

BY Jason Owen

EAST HANOVER, N.J. — Today, Honey Maid announced the launch of the Made Co. initiative, a unique contest series through which kids ages 6 to 12 years will have the chance to win opportunities to have their ideas brought to life with the help of industry experts. Made Co. was developed to encourage kids to cultivate their imagination and creativity, and inspire them to make things. The launch of the Made Co. initiative coincides with a series of TV commercials for the brand’s newest snack, Honey Maid Grahamfuls filled crackers.

The Made Co. initiative partners the Honey Made brand with a rotating roster of project experts from a variety of industries, including clothing designers, game and toy makers, and book publishers, among others. These experts will post project briefs on the HoneyMaid.com/MadeCo site, calling for kids to submit their best and brightest ideas for consideration. Along with Honey Maid, the industry experts will review submissions and select one winning idea per project brief to be professionally created, with the help of the winning applicant.

"As a trusted name for more than 85 years, Honey Maid is a wholesome snack brand that has always fueled kids’ creativity through everything from making graham cracker houses to making S’mores," said Gary Osifchin, senior marketing director of Mondelez International, parent company of the Honey Maid brand. "However, lately we have noticed an emerging cultural trend of kids being less interested in making content than consuming it. Made Co. was created as a direct response to that trend, and we are excited to re-instill a sense of creation and exploration for kids today through this new initiative."

The Made Co. launch projects include: 

  • A book produced by HarperCollins Publishers — Kids will be asked to submit ideas inspired by the funniest or most memorable day they’ve ever had. One winner and his/her parent will travel to New York City to participate in a day-long writer’s workshop with "My Weird School" book series author Dan Gutman at HarperCollins headquarters. The winner will work with Gutman to turn his/her idea into a real book, of which 10 copies will be produced by HarperCollins.

  • A Phineas and Ferb Best Day Ever animated drawing workshop by Disney — Kids will be asked to submit story ideas chronicling their Best Day Ever using the "Phineas and Ferb Comic Creator" on the Made Co. website. One grand-prize winner will be selected to win a digital art tablet and a trip with his/her parent to Los Angeles for a one-on-one drawing workshop with a "Phineas and Ferb" animator to learn how drawings are brought to life through animation. Nine first-prize winners will win a digital art tablet to fuel their creativity at home.

  • Create the Next Miniclip Hero — Kids will be asked to submit ideas for a heroic character that will be designed and incorporated into an upcoming game on Miniclip.com. The winner will learn how Miniclip turns his/her character idea into the star of a Miniclip game, along with a prize pack, including a mobile device filled with Miniclip games and a private video game launch party to celebrate the completed game with his/her friends and family.

The national advertising campaign, in keeping with the ethos of the initiative to encourage kids to create, will feature real kids rather than child actors bringing their ideas to life with the help of the Honey Maid team. One TV spot made using stop-motion animation was concepted and developed by an 11-year-old filmmaker, and another spot features a 14-year-old fashion designer who created a dress line inspired by Honey Maid Grahamfuls flavors. Both spots highlight the fact that with the right support, kids can make almost anything.

In addition to Honey Maid Grahamfuls, the brand has recently expanded its range to include Honey Maid Angry Birds Honey Grahams and Honey Maid Lil’ Squares. For more information about Made Co. and for complete details and rules, visit HoneyMaid.com/MadeCo.

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Post Foods introduces Sesame Street whole grain cereals for toddlers

BY Jason Owen

PARSIPPANY, N.J. — For years, toddlers have started their mornings watching Elmo and Cookie Monster on "Sesame Street." Now they can also enjoy these characters’ friendly faces at breakfast and snack times throughout the day. Post Foods has introduced Post Sesame Street cereal, a wholesome, whole grain, oat-based cereal for children.

New Post Sesame Street cereal is available in two naturally flavored varieties: A is for Apple and B is for Banana. This oat-based cereal provides two-thirds of a toddler’s daily whole grains and contains nutrients to help support healthy brain development. Both varieties have only 1 g of sugar per serving and contain no artificial flavors, providing a healthy option for breakfast and snacks.

"As a doctor who is also a mom to two young children, I’m thrilled to find a product that is a healthy option for my kids and was created with their specific nutritional and functional needs in mind," said Roshini Raj, consulting physician for Post Sesame Street Cereal. "The whole-grain content and fortification of nutrients — like choline, iron and zinc — are essential to a growing toddler’s diet."

The fun "X" and "O" shapes in each box are specifically designed for little fingers to easily grasp and are formulated to melt in a toddler’s mouth quickly for safe and easy consumption. Not only will children be excited to start their day with Elmo and Cookie Monster; they will also enjoy the educational activities featured on the back of each box, encouraging number and letter skills, and bringing even more fun to snack and mealtimes.

New Post Sesame Street Cereal is now available at Walmart and grocery stores nationwide.


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General Mills’ Yoplait introduces lactose-free yogurt

BY Jason Owen

MINNEAPOLIS — February is Lactose Intolerance Awareness Month, and Yoplait is encouraging people to say "yes" to dairy by introducing its new Yoplait Lactose Free. This new product is 99% fat-free and packed with 50% of the daily value of calcium and vitamin D.

“People with lactose intolerance may avoid yogurt altogether because they don’t want to deal with the worry of digestive symptoms,” says Christina Meyer-Jax, registered dietitian and Yoplait Lactose Free spokesperson. “When people avoid dairy, like yogurt, they may have lower intakes of important bone-building nutrients like calcium and vitamin D. With 50% of the daily value of calcium and vitamin D, Yoplait Lactose Free offers a great solution.”

 

Yoplait Lactose Free is available in four flavors: strawberry, peach, cherry and french vanilla, and contains no artificial sweeteners.


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