Honest Tea says Coca-Cola can help boost its expansion, message
BETHESDA, Md. Honest Tea announced that it is following the leadership of Coca-Cola to boost business, and its social mission of promoting conservation and eco-friendly consumerism. Honest Tea has been known for operating out of a “green” building and for promoting an agenda of natural health and environmental responsibility.
Coca-Cola last month announced that it has acquired 40 percent of the small, eco-friendly beverage company and invested $43 million into its operations. Spokespersons said that Honest Tea stands to benefit from Coca Cola’s distribution and manufacturing knowledge.
Some skeptics warned that great changes may loom ahead for the Honest Tea company. Experts have said that smaller companies often find that they must change their mission statements and risk losing their identity during mergers.
Seth Goldman, Honest Tea co-founder and chief executive officer, said he understands concerns about corporate partnering with an industry giant like Coca-Cola.
“I’ve gotten the e-mails. And I know there is risk attached here,” he said. He added that he believes Honest Tea can use the expanded distribution and sales volume opportunities from partnering with Coca-Cola to launch awareness about health and promote sustainable agriculture.
Nestle Chocolate to add rich, dark varieties
LAUSANNE, Switzerland Nestle SA has announced plans to respond to demands from older buyers in many countries who crave darker chocolates, the Nestle’s head of chocolate operations, Petraea Heynike has said.
“Dark chocolate is a still-accelerating trend. Even countries which have no dark chocolate tradition are successfully introducing such products. ‘Premiumization,’ the move towards refined chocolate, is another important trend. In our strengthened focus on premium, we want to increase our use of high-quality raw materials and production methods,” she said.
Nestle’s presence in the global market, worth about $90.37 billion U.S.D. and showing growth of about 5 percent per year, annually, places the food company in second place with about 12.5 percent of the market (it is second to Mars Inc. which currently holds about 14.8 percent).
Nestle has launched more than 200 new chocolate products in the past few years, and is is the global leader in dark chocolate, Heynike said. Heynike and Nestle also emphasized the dark chocolate’s purported health benefits, citing data from Nestle’s research and development team.
Ukrop’s appeals to shoppers to ‘go green’ with reward promotion
RICHMOND, Va. Ukrop’s Super Markets is encouraging its shoppers to think about the environment when shopping for groceries.
From March 31 through April 26, Ukrop’s Valued Customer cardholders who buy specially marked “green” products and scan their UVC cards will receive a $0.05 bag credit and have the chance to win a $1,000 Ukrop’s gift card.
All 29 Virginia Ukrop’s stores will participate in the green promotion, which runs through the week of Earth Day [April 22].
Some of the items included in the campaign are Clorox Greenworks cleaning products, Mrs. Meyer’s Clean Day products, Seventh Generation products, Ukrop’s All Natural bakery, meat or Spring Water products, as well as fresh fruits and vegetables.
Julie Bishop, manager of culinary and wellness trends at Ukrop’s, said, “Ukrop’s offers our customers products and opportunities to ‘Go Green’ by recycling, eating eco-friendly, and keeping an eco-friendly home. We want to remind our customers that these small lifestyle changes and green choices can have a big impact on our community and our environment.”