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Honest Tea expands Honest Fizz soda line across the country

BY Jason Owen

BETHESDA, Md. — Honest Tea, maker of organic bottled teas, is expanding its line of Honest Fizz naturally sweetened, zero-calorie sodas nationwide after a successful pre-launch, the company announced last week.

Honest Fizz is naturally sweetened with a blend of stevia leaf extract and erythritol, a natural sugar alcohol. None of the ingredients in Honest Fizz contain GMOs. There are four varieties to choose from in the new line of soda drinks: Lemon Limey, Orange Pop, Professor Fizz, and USDA Organic Root Beer.

At this time, Root Beer is the only flavor certified organic, though that was not the company’s original intent. "Our original intent was to make the entire line certified organic, but the cost differentials on organic zero-calorie sweeteners is still too high," said Seth Goldman, co-founder and "TeaEO" of Honest Tea. "We’re glad we managed to make Root Beer certified organic, and look forward to converting more varieties to organic over time." Still the company noted its USDA Organic Root Beer is the only organic, zero-calorie root beer on the market today.

All varieties are sold in in either 12 fl. oz., aluminum single cans or in six-can fridge packs. The fridge pack is made of corrugated cardboard and contains up to 30% pre-consumer recycled material and is recyclable.

Honest Fizz is available at a number of natural and specialty retailers around the country including Whole Foods, Sprouts Farmers Market, Natural Grocers by Vitamin Cottage, Gelson’s Market and Bristol Farms.

"Honest Fizz is fun, tasty and naturally-sweetened, and will help us connect with soda consumers seeking a naturally-sweetened alternative, as well as shoppers at natural and specialty stores looking for a zero-calorie soda option," added Goldman.


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Arco Health introduces weight-loss gum

BY Jason Owen

BELLEFONTAINE, Ohio — Arco Health Inc. announced this week the release of a new chewing gum designed to aid users in losing weight and to keep their appetites in check. New Diet-Burst Gum is formulated to make a person feel fuller and quell cravings between meals.

Diet-Burst Gum combines Slendesta, an all-natural ingredient which promotes the body’s release of cholecystoknin to make a person feel fuller, and African Mango, a dietary supplement that promotes the loss of belly fat and hip circumference.

Chewing Diet-Burst Gum releases these supplements into the body throughout the day to help burn excess body fat and reduce cravings to eat or snack. Diet-Burst Gum should be used in conjunction with a healthy diet and regular exercise routine.

The company currently offers a 16-count box for a SRP of $14.95 and a 32-count box for $24.95, with a 2-piece blister pack (SRP $1.95) and an 8-piece sleeve (SRP $6.95) coming soon to convenience stores.

This article has been updated with pricing information.


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Demand for gluten-free food grows, study finds

BY Alaric DeArment

CHICAGO — The percentage of adults in the United States who say they want to reduce or eliminate gluten from their diets reached a new high this January, according to a new study.

The NPD Group, a market research firm, has tracked efforts by Americans to reduce gluten intake since 2009, finding that 30% of adults claimed to cut down on gluten or avoid it entirely in January.

"For as long as NPD has been tracking the eating habits of Americans, which is since 1976, they have been expressing a desire to eat healthier foods and beverages," NPD chief industry analyst and author of "Eating Patterns in America" Harry Balzer said. "It’s not that we want health and wellness more but that we are constantly changing how we address health and wellness. A generation ago, health was about avoiding fat, cholesterol, sugar and sodium in our diet. While these desires still exist for many, they no longer are growing concerns. Today, increasingly more of us want to avoid gluten in our diet, and right now, it is nearly 30% of the adult population — and it’s growing. This is the health issue of the day."

Though it appeared that the anti-gluten trend had run its course as recently as 2011, it appears more Americans have started to say they would like to cut back or avoid it in their diet, and interest in gluten-free menu items at restaurants is also growing.

Source: The NPD Group/Dieting Monitor, 52 week data year ending January 30, 2013

 

"The number of U.S. adults who say they are cutting down on or avoiding gluten is too large for restaurant operators to ignore," NPD restaurant industry analyst Bonnie Riggs said. "Restaurant operators and marketers can find opportunities to address consumer needs when it comes to their growing interest in cutting down on or avoiding gluten, like training staff to accurately answer customer questions, using symbols on menus and menu board to highlight items that are gluten-free, as a way to extend consumer awareness and confidence in ordering."

 

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