HEALTH

At-home tests grow in popularity

BY Michael Johnsen

BETHLEHEM, Pa. — The landmark launch of Orasure Technologies’ OraQuick In-Home HIV test last year was a key driver behind the 5.4% growth in the home-test kit category for the 12 weeks ended Dec. 30 across U.S. multi-outlets, according to SymphonyIRI Group data. The HIV test contributed $1 million in purely incremental sales to the total $15.5 million in category sales.

OraQuick contributes to a trend of more self-test diagnostic tools coming to market. According to Identigene, which manufactures a DNA test kit, there are three factors behind self testing — the continued shortage of family care physicians, the number of patients without insurance or who are under-insured and the proliferation of retail clinics, which is contributing to awareness of diagnostic options in the pharmacy.

 

The article above is part of the DSN Category Review Series. For the complete Diagnostics Sell-Through Report, including extensive charts, data and more analysis, click here.

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HEALTH

Glucose meter sales follow diabetes increase

BY Michael Johnsen

Sales of glucose meters were slightly up over the holidays, reaching $67.7 million for the 12 weeks ended Dec. 30 across U.S. multi-outlets, according to SymphonyIRI Group data.

With a new diabetes diagnosis being made once every 21 seconds, coupled with the coming expansion of Medicaid requirements across at least some states, there will be a significant consumer demand for blood-glucose meters and the test strips that supply them for some time to come.

So it can’t hurt having earned a "highest satisfaction" rating from J.D. Power and Associates’ inaugural 2012 Blood-Glucose Meter Satisfaction Survey. That was a distinction earned by Roche Diagnostics’ Accu-Chek meter, with Abbott Diabetes Care’s Freestyle and Bayer Diabetes Care’s Countour meters ranking No. 2 and No. 3, respectively.

Out of Roche’s Accu-Chek brand family, Aviva Plus has been earning "highest satisfaction" at the register, generating $3.3 million across the fourth quarter of 2012, according to SymphonyIRI Group data.

 

The article above is part of the DSN Category Review Series. For the complete Diagnostics Sell-Through Report, including extensive charts, data and more analysis, click here.

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HEALTH

Benzocaine warning helps Hyland’s sales

BY Michael Johnsen

SILVER SPRING, Md. — Last year the Food and Drug Administration warned parents against using the ingredient benzocaine in children to relieve oral pain. Children under the age of 2 years who are teething and given benzocaine should be under the supervision of a doctor, the agency warned.

"Benzocaine is a local anesthetic and can be found in such over-the-counter products as Anbesol, Hurricaine, Orajel, Baby Orajel and Orabase," the agency stated. "But the use of benzocaine gels and liquids for mouth and gum pain can lead to a rare but serious — and sometimes fatal — condition called methemoglobinemia, a disorder in which the amount of oxygen carried through the blood stream is greatly reduced."

Yet the category is still up slightly by 1.5% to $187.1 million across U.S. multi-outlets for the 52 weeks ended Dec. 30, according to SymphonyIRI Group.

Hyland’s is certainly a direct benefactor of that news with sales up 96.9% to $12.2 million. A homeopathic remedy, Hyland’s has a strong following of mommy-bloggers who collectively swear by Hyland’s teething tablets and more recent teething gel. "We’re building off of the success that we’ve had over many years with Hyland’s teething tablets, colic tablets and other items specifically formulated for babies," Hyland’s president Dale Nepsa told DSN.

Church & Dwight has responded to the FDA warning with the launch of benzocaine-free Baby Orajel Naturals, a homeopathic remedy.

 

The article above is part of the DSN Category Review Series. For the complete Analgesics Buy-In Report, including extensive charts, data and more analysis, click here.

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