At-home test provides consumers down-to-the-week results
CINCINNATI — Procter & Gamble in August launched its Clearblue Advanced Pregnancy Test with Weeks Estimator — the first and only pregnancy test that also provides an estimate of time since ovulation for women testing pregnant. The introduction will play brand dividends — before the new product’s sales could be tracked, Clearblue pregnancy test kits were already up 23.6% to $39.5 million, across U.S. multi-outlets for the 52 weeks ended Sept. 8, according to IRI.
Updated Fitbit provides seamless integration
SAN FRANCISCO — Fitbit in May released the Fitbit Flex, an activity-tracking wristband that syncs wirelessly on-the-go via Bluetooth 4.0 to select iOS and Android devices. Users can seamlessly make fitness and wellness a part of their everyday lifestyle and check their stats from anywhere.
OraQuick delivers speedy diagnosis
BETHLEHEM, Pa. — With more than $7.2 million in sales for the 52 weeks ended Sept. 8, the landmark launch of Orasure Technologies’ OraQuick In-Home HIV test last year was a key driver behind the 11.7% growth in the home-test kit across U.S. multi-outlets, according to IRI. The OraQuick In-Home HIV Test detects antibodies to both HIV-1 and HIV-2 with an oral swab, providing a confidential in-home testing option with results in as little as 20 minutes.