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Hockey for Huggies program launches

BY Allison Cerra

NEW YORK — The National Hockey League and diaper brand Huggies have teamed up for a month-long campaign to collect diapers and donations for families and babies in need across North America.

Hockey for Huggies is an extension of the Huggies Every Little Bottom initiative, which addresses the diaper need among families. The new partnership was announced by Carolina Hurricanes’ captain Eric Staal, his wife Tanya and actress Ellen Pompeo at the NHL Fan Fair in Raleigh, N.C. Pompeo, who serves as the Huggies Every Little Bottom ambassador, taped a special public service announcement urging hockey fans to donate diapers to families in need.

"We’re eager to reach hockey fans with the critical message of diaper need in a continued effort to spread the word and help as many families as we can," said Bob Thibault, president of Kimberly-Clark infant, baby and child care brands. "From the beginning, Huggies Every Little Bottom has worked collaboratively with many valuable national partners to encourage local community involvement, and we hope to continue to make an impact locally through this NHL partnership."

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Report: Bazooka acquires Sharkies fruit snacks

BY Allison Cerra

NEW YORK — Bazooka, which is part of The Topps Co., has strengthened its portfolio with the acquisition of Sharkies organic fruit chews, according to published reports.

Sharkies organic fruit chews, which currently have retail distribution in such chains as H-E-B, Safeway and Target, among others, will boost The Topps Co.’s snacks business.

The Topps Co.’s current candy lineup includes Bazooka chewing gum, Baby Bottle Pop, Push Pop and Ring Pop.

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Bethenny Frankel partners with Pampers Gifts to Grow

BY Allison Cerra

CINCINNATI — Pampers is expanding its Gifts to Grow program by teaming up with celebrity mom Bethenny Frankel.

Pampers Gifts to Grow is designed to help parents save money on Pampers products. By submitting codes found inside select Pampers products at Pampers.com, consumers who purchase these items accrue points, which can be redeemed for such items as additional baby care products, educational toys, books, charity donations and more. Parents can save a bundle for their bundle of joy.

Pampers’ partnership with Frankel includes a contest through its Facebook platform and other activities to award parents for all they do each and every day.

“As parents, we spend so much time thinking about what’s best for our little one. So when a mom or dad brings home Pampers, we not only want them to know they are getting the most-trusted of products, but we want to reward them for their purchases through our Gifts to Grow program,” said John Brase, Pampers marketing director. “We love that through this announcement and our partnership with Bethenny, we can celebrate all of the wonderful things parents do every day for their families.”

To learn more, visit Pampers.com or Facebook.com/Pampers.

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